11 Pieces of Advice from 11 Motorsport Event Organizers

Date

September 16, 2014 by Jennifer Ghidinelli

A_rising_tide_lifts_all_boatSWe're big fans of this quote. The more we can help our community grow, the bigger the community becomes. And that benefits us all. 

So I searched through our blog and pulled out some sage advice on how to run great events, straight from our organizer's mouths.  Maybe you can pick up a trick or two from our experts?

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Topics: Organizers

One More Key Skill for Motorsport Event Organizers

Date

May 20, 2014 by Jennifer Ghidinelli

A few weeks ago we posted a blog asking "do you have what it takes to be a motorsport event organizer?"  We shared 7 key skills motorsport event organizers said were must-haves.  Quick recap-

  1. Organization
  2. Attention to detail
  3. Communication skills
  4. Computer skills
  5. Time management
  6. People skills
  7. Perseverance/ patience

One our organizers, Norm Nelson whom we featured in a Pole Position blog not too long ago, wrote in with another important skill and we just had to pass it along. think_outside_the_box

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Topics: Organizers

While the Boss is Away

Date

May 14, 2014 by Ann Boss Maycock

The boss was away last week, so... cat_asleep_at_keyboard

Well, to be honest, it really wasn't much different than normal.

That's not surprising though, because we've worked hard to put things in place to keep MotorsportReg running smoothly, even when we're not at the keyboard.

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Topics: Organizers

Portrait of a Motorsport Event Organizer

Date

April 29, 2014 by Jennifer Ghidinelli

A couple of weeks ago we shared the results of a survey we did last year to see if you have what it takes to be a motorsport event organizer. Turns out if you're organized, pay attention to details and have good communication skills, you're probably suited for the role.

Now let's look at what kind of people actually are organizers. Below are some charts that illustrate the demographics of the people who took our survey. Some surprising, some predictable, but all still interesting. 

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Topics: Organizers

4 Common Gripes About Your Registration Pages

Date

April 18, 2014 by Stacy King

Here at MotorsportReg we pride ourselves on having one of the best customer service and support experiences in the business.  Not only do we support our end-customers, the event organizers, but we also support their end customer, participants.  In fact many participants who email or call us, don't realize that  we're not the ones putting on the events.  That's why we promote that using MSR is like adding another member to your team!  Last week alone we received nearly 1,200 emails and 180 phone calls.

We thought it might be educational (and interesting) to share some of the gripes we get from attendees about registration forms.  Below are a few of the most common ones (in no particular order).

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Topics: Marketing, Organizers

3 Easy Ways to Promote Early Registration

Date

February 21, 2014 by Ann Boss Maycock

cars_in_line

We work with enough event organizers to know what keeps them up at night when preparing for an event:

  • Will I have a good turnout?
  • Will I earn enough money to cover all of my expenses?
  • Will there be enough participation/ competition for the attendees to have a good time?

While we can't predict the outcome of your event, we can help you get started on the right foot.  Encourage attendees to sign up early!  This is the best way to predict the success of your event with enough time to make adjustments if necessary.  Here's how to do it:

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Topics: Organizers

So You Want to Host a Track Event?

Date

February 19, 2014 by Stacy King

I-can-do

If you've participated in track events for any length of time, you may have thought to yourself, "I bet I could do this!" But unless you've volunteered with an organization you may not know how to get started.

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Topics: Organizers

Pre-Season Countdown - 3 Ways to Prepare for an AWESOME Season

Date

January 31, 2014 by Ann Boss Maycock

staging_lights_2With the excitement of a new season (and possibly a reality check from the weather), you might not realize that it's time to get down to business! And if you haven't started your season yet, it's fast approaching.

We've put together a pre-season checklist to help you prep for a winning season:

3. Set up a membership event- Get this annual pain in the b*tt task out of the way and make it easier for you and your members by accepting online membership renewals.

2. Create a gift certificate event - There's a whole year of holidays and special occasions ahead of us (Valentine's Day is just around the corner).  Give your participants the chance to get a gift they really want!

1. Get your events listed early - Do it NOW!  900,000 people looked at our calendar last year and they're already determining which events they're going to attend this year.

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Topics: Features, Organizers

Creating an AWESOME Registration Form- Entice & Inform

Date

January 21, 2014 by Stacy King

This is the second part of a blog series we started in December covering the 3 guiding principles for AWESOME registration forms:

  1. Entice
  2. Inform
  3. Guide

Today's blog post will focus on Enticing and Informing your attendees.

Don't leave your attendees out to dry

ConfusedDogWhether you use your online registration forms as a stand-alone event information and registration portal, or simply a means of collecting your attendees' data, you don't want to leave them wondering what to do next after they click the Register button.

Make the first thing your participants see welcoming and exciting. Let them know how excited you are that they are considering your event. And confirm that they are in the right place by repeating the event's name and date.

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Topics: Organizers

The 3 Guiding Principles for AWESOME Registration Forms

Date

November 20, 2013 by Stacy King

Why is a great registration page so important?

Principles

As motorsport event organizers, we have the privilege of hosting events that let us share our sport with others, bring friends together, and experience shared community among petrol heads. A lot of effort goes into making sure all our bases are covered at the track, and the online registration process is an integral part of setting the tone for your entire event.

Attendees don't want to "work" to get registered for an event. With lots of competition out there, having a registration process that works for the attendee, instead of against, means the difference between someone attending YOUR event, or the other guy's. Based on our experience hosting registrations for over 13,000 events, we've compiled a few guiding principles to make your registration form really stand out from the crowd.

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Topics: Organizers

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