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Your event advertisement page plays a critical role in converting interested page visitors to registered attendees. Done correctly, this page should answer the majority of questions a potential participant may have about your event and provide a compelling event description which entices them to proceed to registration. At a minimum, this page should communicate the who, what, where, when, why, and how much of your event. Having seen thousands of these pages, here are a few best practices we'd highly recommend you incorporate into your event advertisement pages for the 2022 season.

Short on drivers for your upcoming track day?

Need a few more instructors for your HPDE? 

Looking for more volunteers/ corner marshals to work your club race?

We can help! Organizations on our Premium plan reap the powerful benefits of the mailing lists we've built over the years (and continue to grow like wildfire).

Remember when clubs used to publicize telephone hotlines as a way of keeping members informed? Dial it up and get a voice recording of the latest news. Wondering if that event was still on due to weather? Call up the hotline and hear a short recording left by the event registrar before heading out. Web and email all but replaced hotlines, but let's not throw away the phone just yet. There's a way you can have your hotline without giving up your privacy or sanity.

In our last blog we gave you 6 tips to kick start your season and one of them was to plan out your event promotion ahead of time (our free promotion calendar makes this super easy). Last week I took my own advice and scheduled our weekly Facebook posts for the next 4 months.

We're not hugely active on Facebook (we've found it's not the best channel for us, read about changes to their algorithms here) but at a minimum we post a race quote each week and I was wondering if there was any new research out there on the best time to post on social media. So I did a little googling and low and behold came across a very recent infographic on the Ultimate Best Times to Post on Social Media. I changed my posting times based on this info and found an immediate increase in the number of views we were getting. And the first thing I thought was "we've gotta share this with our organizers!"

Happy New Year everyone!

We're hoping 2016 is your best season yet so we're giving you a few tips to prepare your organization for takeoff!

A few weeks ago I worked with one of our new customers, East10Drift, who was looking for some quick and easy promotion ideas. His event was right around the corner and he needed some more registrations. If you're a MotorsportReg customer, we do lots of promotion on your behalf. But that's never going to be enough. The ideas I shared with East10Drift aren't ground breaking and aren't going to flood your events with new attendees- but they're simple, most of the time free, and easily overlooked. 

Editor's Note: This is a guest post by Viet-Tam Luu, former Director of the San Francisco Region SCCA. While these are Tam's views on his experience, we don't think it's unique to the SCCA nor women nor road racing. Is the motorsport subculture sufficiently inclusive to stay relevant and healthy?  What do you think? Share this with your fellow club members and reflect on what you are doing to engage your next 100, 1,000 or 10,000 members.

Choose three words that would best describe road racing in North America? Allow me; I won’t mince any words here: old, white, male.

It’s not a condemnation of a specific organization or its membership, and it’s not universally true, but any random sampling of the active members in our sport would bear me out.

At the end of a six-year run serving on the Board with San Francisco Region SCCA, I look back and reflect on our particular successes and failings. As a Director, one of my personal goals has been to attract new members to the club. Our stagnant membership numbers show that with regards to that task, achievements are still far outnumbered by unfulfilled and unaddressed opportunities. Like a racer still chasing that elusive pole position, the challenges ahead of us still loom, ever slightly beyond our reach. How do we move forward as an organization? What should the club of the future look like, and how do we get there?

Like every other organization, our clubs do not operate in a vacuum. The social climate in which we live is changing, and it behooves us to understand and adapt.

Promotion is one of the most important parts of running a successful motorsport event.  But it's also an area that organizations struggle with the most.  And it's the reason why WE spend a lot of time and effort promoting YOUR events.  Below are 6 ways we spread the word and help you fill your events.

Many people in our community got their first glimpse into motorsports with their parents and an old car.  Some had a muscle car growing up and others still keep a "fun" car in their garage to play with when they're not at the track.  July 11th is a chance to show your pride for these old vehicles on Collector Car Appreciation Day.

The SEMA Action Network has created a day to celebrate these special cars for those who carve out precious resources and time to express their individuality through these machines: old or new; stock or modified; domestic or foreign. By taking over the streets to showcase the hobby’s diversity in a unified way, many more will be inspired to share our four-wheeled passion.