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It's feature update time! We have a big batch of bug fixes and enhancements to tell you about. Before we get down to business, let us share one fun thing: the first-ever Official Team MSR t-shirt and hoodie!

We designed ourselves t-shirts and hoodies inspired by F1 team jackets and when our friends saw the mockup, they wanted one too! So, we’re letting everyone be part of Team MSR and grab a super-soft sweatshirt or t-shirt. But there’s only one printing so get your pre-order in today: http://msreg.com/msrshirt

Now, on to how we're making your events better!

I promised last year to update you more regularly on the changes we're making to MotorsportReg. We typically deploy updates 3-6 times per week and as we've grown the team over the past year, the rate of those changes has increased so let's catch up!

While we focus on the frequently requested and bigger changes, there are a slew of updates in the Quick Hits section. Make sure to skim for gold nuggets!

As I was prepping our 6 tips to kickstart your season blog a few weeks back I asked our customer success heroes Ann and Katie for a list of the best new (or old) MotorsportReg features that organizers weren't using but should. Since they see tons of events from tons of different kinds of organizations, it didn't take long to come up with the list. So here it is- the features you should be using to take your event registration form to the next level.    

Happy New Year everyone!

We're hoping 2016 is your best season yet so we're giving you a few tips to prepare your organization for takeoff!

This year has been chock-full of new features and upgrades! Photo uploads, email attachments, and season registration. Custom vehicle fields, email blaster for multiple events, and enhancements to our REST API, just to name a few.

But the next upgrade we're releasing is the big Kahuna! We've been working on this for over a year now. With several months of successful live testing, we are finally ready to announce-

A NEW PAYMENT PLATFORM!

Volunteers are the unsung heroes of our events. They join us unpaid and at the crack of dawn all for the love of motorsports and this incredible community we're a part of. Let's give a hats off to these wonderful folks and start making their lives (and yours) a little easier with online registration. 

Many of our organizers have brought their volunteer programs online and joining us this year with several big volunteer events was Circuit of the Americas. They recently wrapped up their first event for the Lone Star LeMans with over 300 volunteers and are getting ready for this weekend's Formula 1 race. To see how you can use MotorsportReg.com to register your volunteers online, check out how we structured their event below.   

Today we are releasing four major updates that have me super excited. You might remember back in August when we gave you a sneak peak to a major change to the look and feel of MotorsportReg. It's here today, along with much more.

Let us help!

Back in 2013 we added a few new additions to our email lists and posted this opt-in box in a few places in MotorsportReg.

We're using these lists to directly help our organizers and participants. Over the last year these lists have grown like crazy! And more of our organizers are taking advantage of them and seeing great results.

Last minute track specials- 27,000 subscribers!

This list is specifically for attendees looking for a good deal on track time. It can be used by organizers on our Premium plan offering a last minute discount on open track days or HPDEs. We send it to everyone within 300 miles of the venue and generally reach 3,000 to 4,000 people. Below are some of the actual results after sending out an email blast:

This week I'm near Elkhart Lake, Wisconsin - not to attend an event at Road America (drats!) - but rather for our annual team meetup in Lake Geneva. As a fully remote team we find a late summer week to bring the team together, review our progress and refine our plan for the future. It's a chance to replace phone calls and emoji with face-to-face conversations and meals that leaves us energized to keep pushing forward.

Last month I listed a number of improvements for my programmer friends but I'm back with a larger-than-normal list of improvements and fixes to MotorsportReg, including a sneak peek at a major new feature. 

In this feature recap, I want to give a shout out to my developer and programmer friends who hack during the week and drive, ride, kart or organize on nights and weekends. This episode is all for you as I'm going to detail a number of open source and API updates as well as a free Wordpress theme just for motorsports.