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Attendee List Optimized for Mobile

A key roadmap theme for 2021 has been to redesign the main attendee experience for MotorsportReg. Starting with the event calendar, then moving to the registration form in the first quarter, and now an all-new event advertisement. 

It’s been a quick four months since we officially launched SpeedWaiver, our innovative motorsport-specific electronic signature system. In that time over 67,000 waivers have been signed, across 148 organizations and 1541 events.  

The COVID-19 global pandemic has us all looking for ways to engage in our hobbies with more physical distance Over the last few weeks, we've heard loud and clear that electronic waivers are no longer a nice-to-have but are now a must-have. The ability to sign a waiver is imperative to running safe events.

Last week, we told you how we’re focused on setting up events faster with fewer opportunities for error. We delivered part of our fast goal with Supercharged Event Cloning. Today we’re releasing a simpler way to collect entry details including vehicle, class, run group and number.

More than 6,900 events are created annually on MotorsportReg.com. Even our most experienced event organizers, who love how our form builder can be customized to their specific needs, asked us to make it easier to get right on the first try.

We've all been there – walking around the paddock and you hear the faint sound of a voice reverberating over the PA system. Just as you hear the first few words, someone fires up an engine erasing any chance you had at hearing that important announcement. 

Or even worse, as an event organizer, you are trying to inform people about a schedule change or invite people to stay for the evening social and nobody can hear you.

Today we're announcing one of our most requested features – the ability to send text messages directly to your attendees mobile phones.

If you need a fast, reliable way to reach your participants, SMS is it. Dynmark reports that 90% of text messages are read within 3 minutes of receipt. You'll be surprised how easy it is to send a message to some or all of your attendees. Simply select the people you want to reach and select "Send text message."

You can also send messages just like you do today with Email Blaster.

Sending text messages to your attendees is not limited to event-day messages. You can also use text messages to send out important details before or after an event like a special discount offer to drive more registrations, last-minute schedule changes, or when registration opens for your next event.

Availability

This feature will roll out in the coming weeks. Our team is wrapping up the development and testing.

Pricing

Text Message Blaster is a premium add-on. You'll buy a starter package which gives you a unique phone number for your organization, the ability to send messages, and 3,000 message credits to get you started for 12 months. No monthly recurring fees.

Need more than 3,000 messages for the year? You can buy more message credits to use anytime in the year. 

To all the organizations who trust MotorsportReg, you just hit a major milestone years in the making: we processed your 2 millionth event registration! This milestone is no small feat. Two million participants have lived out their passion for motorsport through an event that you've organized. We congratulate you on your contribution to the sport and for creating a place for all of us to get our adrenaline fix and create lifelong friendships.

What's next? Together we’re partnering on a mission to accelerate the growth of the motorsport events community. Leveraging our tools, you've registered record numbers of people for motorsport events this year. Six highlights worth sharing:

1. Your events reached more than 1,000,000 web visitors on the MotorsportReg calendar and 1,300,000 inboxes via our monthly "Upcoming Events" emails.
2. You brought back 10% more people to your registration form using our abandoned registration emails that detect when someone leaves the registration form.
3. You filled over $100,000 of unsold seats using our Last Minute Track Junkies list, growing your contact list and keeping your events financially in the black.
4. You added 115,000 new names when people opt-in to your contact database before they view your registration forms.
5. You sent your members and customers 5,000,000 emails keeping them up to date and encouraging them to register for your events. Five million touch points!
6. All combined, our tools with your passion have increased average participation! The number of events attended per person per year has grown annually by 2.6%. Each of your average participants are attending 13% more of your events today than 5 years ago.

These are just a few of the ways that we support you in your mission to grow the motorsport events community. Our team is constantly finding new ways to automate tasks, reduce errors, and increase participation in your events. These tenets are at the core of every new feature we deliver and we're excited to see what you accomplish next! 

The MotorsportReg product team has spent the last few months developing a new look and feel for MotorsportReg. This new design is the foundation for many exciting new improvements coming this winter. Check out the sneak peek below. We hope you’re as excited as we are!