Brian Ghidinelli

Recent Posts

MotorsportReg is the registration platform that pays you to use it

Date

August 27, 2019 by Brian Ghidinelli

Customers who switch to MotorsportReg always report a bump in registration counts. We knew our tools and promotion played a part in growing participation but we never knew how much - until now.

Using nine months of click data, I analyzed how attendees find and register for your events and learned something surprising: most of our clubs, racetracks and sanctioning bodies are using MotorsportReg for free. 😮

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Topics: Customers

Hello from Traverse City

Date

April 17, 2019 by Brian Ghidinelli

Fresh off becoming part of the Hagerty family, we've headed to cold, frozen and snowy Traverse City, Michigan to spend the week together at our new headquarters. We're meeting our peers and plotting joint efforts for 2019 and beyond.

motorsportreg_team_at_hagerty

Roadmap Series

Your response over the last two weeks to our acquisition was overwhelming - we really felt the love! I had so many wonderful calls and emails with the opportunity to share our plans. I was thrilled to hear your enthusiasm match my own and understand how you'll benefit.

I want everyone to hear that same message so I'll be writing here on the present and future state of MotorsportReg. You will see how we plan to further help you automate tasks, improve accuracy and grow participation in a series covering:

  • Marketplace performance - how we fill your events today and in the future
  • Roadmap: Refining the core - improving existing features
  • Roadmap: Streamline and innovate - making event day more seamless
  • Roadmap: Scaling participation - growing your audience and attendance
  • Roadmap: White-label registration - keeping your brand front and center

Each piece will dive into what you have told us is important and how we plan to respond.

Hiring

One of the most direct benefits to you is expanding our team to better service you and your attendees. It took a decade to get to ten full-time people and our framework calls for doubling that by the end of 2020.

Keep your eyes peeled for openings in a variety of roles soon. We love bringing on fellow enthusiasts to move us forward and hope you'll apply!

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Topics: Travel

The next chapter for MotorsportReg & RaceHero

Date

April 4, 2019 by Brian Ghidinelli

Our Next Chapter: Hagerty acquires MotorsportReg.com and RaceHero. Click to read!

Customers, friends and fellow enthusiasts -

I have big news to share - today we are announcing that Hagerty has acquired MotorsportReg.com and RaceHero. The entire team, including myself, is staying in place and there is no change to our commitment to helping you organize awesome events or protecting your data. What will change is our ability to lean on Hagerty's resources to accelerate everything we do and deliver value to you more quickly in the form of automating tasks, improving accuracy and growing participation.

This is a major milestone for our customers, the team and me personally. It's been 16 years since I built a prototype to solve my own needs as a track day organizer with the Golden Gate Chapter of the BMW CCA.

What began as a hobby (and let's be honest, a tax write-off for my own racing - thanks Dad!) became a 12-person company managing 40,000 events and 2,000,000 registrations for two software-as-a-service apps. We did it without any funding, bootstrapping from revenue and obsessively solving the needs of event organizers. None of that would have been possible without the great team who joined me on this journey starting with Ann Maycock in 2009. Few teams - funded or not - ever achieve this success and I hope they are as proud of themselves as I am of them.

Although bootstrapping has been a wonderful challenge, it also slowed us down. We have been drowning in great opportunities that we simply haven't had the people or hours in the day to tackle. That's what drew my interest when Hagerty called.

While many of you know them for their classic car insurance, Hagerty is really an automotive lifestyle brand that motorsport enthusiasts love too. You can rent a classic or exotic car on their AirBnb-for-cars platform DriveShare. They offer HPDE insurance to protect your car on track. You can learn what a car is worth using their valuation database before buying or selling. You can join the Hagerty Driver's Club which features the world's 3rd largest automotive magazine, roadside assistance with guaranteed flatbed towing, and gearhead-oriented discounts like Griot's Garage and Skip Barber racing schools. Or you can join their online community led by racers-turned-writers from prestigious backgrounds such as Road & Track and Car and Driver magazines.

We didn't know any of those things when Hagerty first approached us. But each conversation kept revealing more opportunities where we had overlapping objectives and unique strengths. Their growth mindset and obsession with customer service convinced us that they were the right partner at the right time who could help us accomplish outcomes we couldn't achieve on our own.

To be clear, we didn't decide to sell. We decided to sell to Hagerty. There's an important difference. Our mission to connect event organizers and participants so they can live out their passion for motorsport fits completely within Hagerty's goal of creating a movement of 6 million enthusiasts by 2025 who will preserve car and motorsport culture for future generations. Unlike previous unsolicited inquiries, Hagerty didn't want to pillage our mailing list or aggregate our payment processing. Their executive team has great admiration for what we've built and want it to expand because people and vehicles coming together at events are the cornerstone of car and motorsport culture.

So, what happens now? It's mostly business-as-usual... with a turbo. Hagerty's 12-person marketing team will begin promoting your events to their audience (which reaches 10x more people!) to generate even more new members and participants. Our support number and email stay the same. Our team will quickly grow to extend our lead on delivering the world's best software and support for clubs, racetracks and sanctioning bodies. I signed a 5-year agreement to be the Managing Director of Hagerty Motorsport and continue obsessively solving your problems.

Back in 2003, I had no expectation this would ever be a business, let alone a business someone else would want to buy. It's incredibly humbling and impossible to sufficiently express my gratitude in a blog post so I hope we will meet at an event in the future. In the meantime, I want to thank every event organizer who has trusted us whether you are the Golden Gate Chapter - still with us 16 years later - or you just signed on last week. Being part of Hagerty uniquely positions us to be your partner in tackling the challenges ahead so you can keep following your passion in all forms of motorsport and have fun doing it.

If you have questions, I am hosting a Facebook Live Ask Me Anything tomorrow, Friday April 5th at 9:00am Pacific time at https://facebook.com/MotorsportReg. I invite you to come chat with me then. Otherwise, you can also contact our team and we will - as always - get you squared away.

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Topics: News

Hiring: Customer Growth & Success Team

Date

October 8, 2018 by Brian Ghidinelli

It's hard to believe but in the past year we've added four people to our team in product, engineering, customer success and business development positions. This makes ten people supporting the 6,000+ motorsport events our club, racetrack and sanctioning body customers promote and manage.

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Video: 10 of the Fastest Nurburgring Laps

Date

November 21, 2018 by Brian Ghidinelli

10 Nurburgring Videos Worth Watching

Around headquarters at MotorsportReg, we talk a lot about the Nurburgring. A lot. (We even wrote a book on how to visit, spectate, drive and race the Ring, if you're curious) Whenever a new hot lap is laid down, we immediately share it on Slack and sit tensely on the edge of our chairs watching supercars race flat out in 6th and 7th gears.

We're sharing our favorites: a curated list of the fastest laps on the Nurburgring Nordschleife. If you can only watch three, I would recommend the #2 NIO EP9 (electric car!), #1 Porsche 919 Hybrid Evo (epic!) and the extra BONUS clip we included at the bottom (oversteer!). 

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New: Managing Account Relationships

Date

May 11, 2018 by Brian Ghidinelli

We're excited to release the ability for organizers to manage account relationships. This allows you to better manage teams and family members who need to register one another.

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Topics: Updates

Feature Updates Recap

Date

March 13, 2018 by Brian Ghidinelli

Last year we switched to posting in-app release notes much more frequently in our "What's New" widget. Many of you wanted more detail on changes but we let the pendulum swing too far on posting fewer summarized updates. As a result, you might have missed out on additional value while you were heads-down running great events.

Let's fix that with periodic summaries of our most important releases starting with a recap of the last 11 significant updates...

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Topics: Updates

Memberships, licenses & credentials for motorsport

Date

January 25, 2017 by Brian Ghidinelli

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When I started writing this I was somewhere over Newfoundland, Canada returning from the Autosport show in central England. It is the European equivalent of the Performance Racing Industry show in Indianapolis with a more focused road racing theme befitting their heritage. The floor is covered with all kinds of club and pro-level cars and most of the Formula 1 grid is on display. It takes discipline to get work done with so much eye candy!

Many clubs and circuits also have booths to promote their respective programs and racing championships to attract drivers for the upcoming season. I met with organizers to talk about MotorsportReg and RaceHero and I kept hearing a particular word that underscored why we've invested so much effort leading up to this announcement today: family.

Manage your tribe

Everyone reading this blog can attest to how much work it takes to manage your family/tribe- both literally and figuratively. We can't solve all your problems, but with our new features, we're hoping to greatly improve how you "literally" manage your members.

Today we are officially launching our all-new membership, licensing and credentialing system. Designed specifically for the needs of motorsport groups who primarily exist to organize events, we have launched first-class support for everything an organization manages about its members and participants.

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Topics: Features

Something big is coming...

Date

November 5, 2016 by Brian Ghidinelli

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We're about to blow the doors off how you manage
memberships, licenses and credentials

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Feature Updates (and t-shirts!) - June 2016

Date

June 22, 2016 by Brian Ghidinelli

It's feature update time! We have a big batch of bug fixes and enhancements to tell you about. Before we get down to business, let us share one fun thing: the first-ever Official Team MSR t-shirt and hoodie!

Super soft premium tees from BELLA+CANVAS and hoodies from Tri-Mountain that you won't want to take off

We designed ourselves t-shirts and hoodies inspired by F1 team jackets and when our friends saw the mockup, they wanted one too! So, we’re letting everyone be part of Team MSR and grab a super-soft sweatshirt or t-shirt. But there’s only one printing so get your pre-order in today: http://msreg.com/msrshirt

Now, on to how we're making your events better!

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Topics: Features, UI

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