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Back in 2013 we added a few new additions to our email lists and posted this opt-in box in a few places in MotorsportReg.

We're using these lists to directly help our organizers and participants. Over the last year these lists have grown like crazy! And more of our organizers are taking advantage of them and seeing great results.

Last minute track specials- 27,000 subscribers!

This list is specifically for attendees looking for a good deal on track time. It can be used by organizers on our Premium plan offering a last minute discount on open track days or HPDEs. We send it to everyone within 300 miles of the venue and generally reach 3,000 to 4,000 people. Below are some of the actual results after sending out an email blast:

This week I'm near Elkhart Lake, Wisconsin - not to attend an event at Road America (drats!) - but rather for our annual team meetup in Lake Geneva. As a fully remote team we find a late summer week to bring the team together, review our progress and refine our plan for the future. It's a chance to replace phone calls and emoji with face-to-face conversations and meals that leaves us energized to keep pushing forward.

Last month I listed a number of improvements for my programmer friends but I'm back with a larger-than-normal list of improvements and fixes to MotorsportReg, including a sneak peek at a major new feature. 

Pass me the champagne! This is like winning LeMans, the Indy 500, the Monaco Grand Prix and Daytona 500!

Okay maybe that's getting a little carried away, but we are super excited over here.

We started out with 1 registration for one driving school. Now we've got 222,831 driver school registrations under our belt plus 777,169 more for everything from club races to karting and motorcycle schools to rallies.

It takes a lot of clubs, a lot of events, a lot of organizers and a TON of participants to hit that number and we thank each and every one of you 1 million times over. 

Below is the press release we issued this morning announcing our major milestone. Now on to the next million...

In this feature recap, I want to give a shout out to my developer and programmer friends who hack during the week and drive, ride, kart or organize on nights and weekends. This episode is all for you as I'm going to detail a number of open source and API updates as well as a free Wordpress theme just for motorsports.

As I prepped this blog I was impressed with the creativity and ingenuity of our featured organizer, Paul Conquest. He just bought a school bus in order to give his drivers more track time, drastically changed his hours to snag new members from other areas of motorsport, and created a unique experience that solved one of the biggest issues in his organization, had his members begging for more, and made money!

A few weeks ago I worked with one of our new customers, East10Drift, who was looking for some quick and easy promotion ideas. His event was right around the corner and he needed some more registrations. If you're a MotorsportReg customer, we do lots of promotion on your behalf. But that's never going to be enough. The ideas I shared with East10Drift aren't ground breaking and aren't going to flood your events with new attendees- but they're simple, most of the time free, and easily overlooked. 

Flexibility is what MotorsportReg is all about. You build your tribe with a particular experience that is everything from where you promote your events to how you greet people at the event to how you treat folks who run afoul of your rules. You can customize large parts of the data you gather with MotorsportReg including the person and attendee profiles using our custom question functionality but one category has remained static: vehicles.  

A personal goal this year is to improve my communication with what's changed in MotorsportReg. As you may have seen on the blog and on the site, we've added a couple of people to our team which means things will begin changing at a faster (and better) rate. That means I need to tell you more frequently about the changes both obvious and not-so-obvious. Let's catch up with a series of blog posts starting today.

If you run events and either don't have members or don't care to collect member numbers, you've probably complained to us how much you hate the member # box at the beginning of your registration form. It looks something like this:

Now, as the instructions below the box say, your attendee can just leave the box blank and move on to your registration form. But we all know that attendees don't read! So we've given you the option to remove this box from your registration form. Here's what this page looks like if you choose to remove the box:

Since it's been awhile since we've done a webinar, we decided to bring you 2 of them!

How to re-energize your members and get them off the bench

Jeff Cowan from the Golden Gate Chapter BMW CCA will show you how they transformed their club by using social media, web and email to improve membership engagement.

You'll learn how to:

• drive engagement through email, website and social platforms
• improve communication and event variety
• increase brand awareness
• spread the work load to prevent volunteer burn-out
• implement real world examples in your club

Learn how to Autocross, faster!

Mazda Motorsports is joining us for this panel presentation on how to make the most on a precious few runs! Our experts include Karen Babb-Multi-time National Champion and SCCA Hall of Famer, Neal Tovsen-author behind ConeCoach.com and podium finisher at the SCCA Solo Nationals, and Rachel Kerswill- Mazda Solo National Champ.

You'll learn how to:

• Craft your run strategy
• Break down the course like a course designer
• Understand how to use data to maximize each successive run
• Prepare mentally to focus and counter nerves
• Benefits and drawbacks to working as a team in Solo
• What to look for in a potential partner

Both webinars will be held on Tuesday, April 14th- Learn how to Autocross, faster at 9 am PST and How to re-energize your members and get them off the bench at 12 noon PST.

These webinars are FREE so please pass them along to anyone who might be interested.