Organize awesome events.Our all-in-one event management software keeps organizers sane & attendees happy.

Today we are releasing four major updates that have me super excited. You might remember back in August when we gave you a sneak peak to a major change to the look and feel of MotorsportReg. It's here today, along with much more.

Over the last several years we've produced a little treasure chest of material for organizers to run better events and drivers to improve their skills.

• Want to learn how to run your own track event? We've got that.
• Need a promotion calendar to keep your emails, tweets and Facebook posts organized? We've got that.
• Wondering how to get the most out of your race tires? We've got that too.

Now you can find those gems plus all of our other tools and education in one place. Introducing our new content libraries:

• Organizer Resource Library

• Driver Resource Library

You'll find all of our templates, e-books and webinars in these libraries and we'll post all of the new content we create to these pages too. It'll be your one-stop shop for all our goodies. Happy learning!

Let us help!

Back in 2013 we added a few new additions to our email lists and posted this opt-in box in a few places in MotorsportReg.

We're using these lists to directly help our organizers and participants. Over the last year these lists have grown like crazy! And more of our organizers are taking advantage of them and seeing great results.

Last minute track specials- 27,000 subscribers!

This list is specifically for attendees looking for a good deal on track time. It can be used by organizers on our Premium plan offering a last minute discount on open track days or HPDEs. We send it to everyone within 300 miles of the venue and generally reach 3,000 to 4,000 people. Below are some of the actual results after sending out an email blast:

This week I'm near Elkhart Lake, Wisconsin - not to attend an event at Road America (drats!) - but rather for our annual team meetup in Lake Geneva. As a fully remote team we find a late summer week to bring the team together, review our progress and refine our plan for the future. It's a chance to replace phone calls and emoji with face-to-face conversations and meals that leaves us energized to keep pushing forward.

Last month I listed a number of improvements for my programmer friends but I'm back with a larger-than-normal list of improvements and fixes to MotorsportReg, including a sneak peek at a major new feature. 

Pass me the champagne! This is like winning LeMans, the Indy 500, the Monaco Grand Prix and Daytona 500!

Okay maybe that's getting a little carried away, but we are super excited over here.

We started out with 1 registration for one driving school. Now we've got 222,831 driver school registrations under our belt plus 777,169 more for everything from club races to karting and motorcycle schools to rallies.

It takes a lot of clubs, a lot of events, a lot of organizers and a TON of participants to hit that number and we thank each and every one of you 1 million times over. 

Below is the press release we issued this morning announcing our major milestone. Now on to the next million...

In this feature recap, I want to give a shout out to my developer and programmer friends who hack during the week and drive, ride, kart or organize on nights and weekends. This episode is all for you as I'm going to detail a number of open source and API updates as well as a free Wordpress theme just for motorsports.

As I prepped this blog I was impressed with the creativity and ingenuity of our featured organizer, Paul Conquest. He just bought a school bus in order to give his drivers more track time, drastically changed his hours to snag new members from other areas of motorsport, and created a unique experience that solved one of the biggest issues in his organization, had his members begging for more, and made money!

A few weeks ago I worked with one of our new customers, East10Drift, who was looking for some quick and easy promotion ideas. His event was right around the corner and he needed some more registrations. If you're a MotorsportReg customer, we do lots of promotion on your behalf. But that's never going to be enough. The ideas I shared with East10Drift aren't ground breaking and aren't going to flood your events with new attendees- but they're simple, most of the time free, and easily overlooked. 

Flexibility is what MotorsportReg is all about. You build your tribe with a particular experience that is everything from where you promote your events to how you greet people at the event to how you treat folks who run afoul of your rules. You can customize large parts of the data you gather with MotorsportReg including the person and attendee profiles using our custom question functionality but one category has remained static: vehicles.  

A personal goal this year is to improve my communication with what's changed in MotorsportReg. As you may have seen on the blog and on the site, we've added a couple of people to our team which means things will begin changing at a faster (and better) rate. That means I need to tell you more frequently about the changes both obvious and not-so-obvious. Let's catch up with a series of blog posts starting today.