
November 1, 2016 by Jennifer Ghidinelli
Topics: Marketing
April 28, 2017 by Brian Ghidinelli
What goes into the cost of organizing an HPDE, track day or race event on a road course? Many things, of course, but the largest fee is the track surface itself. It requires many experts to prepare, lay and maintain the specially formulated asphalt that resists high lateral G forces and somebody has to pay for it. That person is the event organizer, and by proxy, their participants. Today we're going to peek behind the curtain at the cost of road course rentals around the world.
Topics: Organizers
March 16, 2016 by Brian Ghidinelli
I promised last year to update you more regularly on the changes we're making to MotorsportReg. We typically deploy updates 3-6 times per week and as we've grown the team over the past year, the rate of those changes has increased so let's catch up!
While we focus on the frequently requested and bigger changes, there are a slew of updates in the Quick Hits section. Make sure to skim for gold nuggets!
March 2, 2016 by Dan Broughan
Hello and welcome to the very first post in our new design series! We plan on posting periodic articles where you’ll hopefully get a better understanding of how and why we do the things we do regarding the look and feel of MotorsportReg.
February 18, 2016 by Brian Ghidinelli
Remember when clubs used to publicize telephone hotlines as a way of keeping members informed? Dial it up and get a voice recording of the latest news. Wondering if that event was still on due to weather? Call up the hotline and hear a short recording left by the event registrar before heading out. Web and email all but replaced hotlines, but let's not throw away the phone just yet. There's a way you can have your hotline without giving up your privacy or sanity.
Topics: Marketing
February 3, 2016 by Jennifer Ghidinelli
As I was prepping our 6 tips to kickstart your season blog a few weeks back I asked our customer success heroes Ann and Katie for a list of the best new (or old) MotorsportReg features that organizers weren't using but should. Since they see tons of events from tons of different kinds of organizations, it didn't take long to come up with the list. So here it is- the features you should be using to take your event registration form to the next level.
Topics: Features
January 20, 2016 by Jennifer Ghidinelli
In our last blog we gave you 6 tips to kick start your season and one of them was to plan out your event promotion ahead of time (our free promotion calendar makes this super easy). Last week I took my own advice and scheduled our weekly Facebook posts for the next 4 months.
We're not hugely active on Facebook (we've found it's not the best channel for us, read about changes to their algorithms here) but at a minimum we post a race quote each week and I was wondering if there was any new research out there on the best time to post on social media. So I did a little googling and low and behold came across a very recent infographic on the Ultimate Best Times to Post on Social Media. I changed my posting times based on this info and found an immediate increase in the number of views we were getting. And the first thing I thought was "we've gotta share this with our organizers!"
Topics: Marketing
January 2, 2016 by Jennifer Ghidinelli
Happy New Year everyone!
We're hoping 2016 is your best season yet so we're giving you a few tips to prepare your organization for takeoff!
December 19, 2015 by Brian Ghidinelli
Twenty-fifteen was huge for us - more organizations and more registrations than ever before. We have big plans for the future of MotorsportReg and need to do some hiring in order to execute on that vision.
We're looking for a customer success hero to provide front-line support for our event organizers and attendees. This is a full-time, fully-remote opportunity to work hand-in-hand with fun and passionate enthusiasts across North America and beyond.
We would love to hire from within our community so please share this with talented people you know! Full details and application are on our job description page.
Topics: Misc
December 17, 2015 by Jennifer Ghidinelli
The San Francisco Bay Area is chock full of motorsport enthusiasts which makes for a large, but competitive market for event organizers. You'll find all of the marque car clubs, the major club racing organizations and quite a few do-it-yourselfers. But Patrick Chio and his team at SpeedSF somehow manage to cut through the noise and run very successful HPDE and Time Trial programs.
Patrick first grabbed our attention with his awesome promotional emails. Great images, a clear, concise message, and simple design really made them stand out. And they're effective- a lot of the run groups sell out and SpeedSF has gone from hosting 4 events when they first started with MotorsportReg in 2013 to hosting 22 events in 2015! I asked Patrick to share the secrets to his success in this uber competitive market.
Topics: Customers, Pole Position