June 2, 2016
Last week we rolled out a refresh to our national events calendar making it even easier to find events. We see a lot of emails and social media announcements from organizations telling their attendees to go "register for the event on MotorsportReg" without providing the event-specific link.
Topics: Updates
November 1, 2016
Topics: Marketing
April 28, 2017
What goes into the cost of organizing an HPDE, track day or race event on a road course? Many things, of course, but the largest fee is the track surface itself. It requires many experts to prepare, lay and maintain the specially formulated asphalt that resists high lateral G forces and somebody has to pay for it. That person is the event organizer, and by proxy, their participants. Today we're going to peek behind the curtain at the cost of road course rentals around the world.
Topics: Organizers
March 16, 2016
I promised last year to update you more regularly on the changes we're making to MotorsportReg. We typically deploy updates 3-6 times per week and as we've grown the team over the past year, the rate of those changes has increased so let's catch up!
While we focus on the frequently requested and bigger changes, there are a slew of updates in the Quick Hits section. Make sure to skim for gold nuggets!
March 2, 2016
Hello and welcome to the very first post in our new design series! We plan on posting periodic articles where you’ll hopefully get a better understanding of how and why we do the things we do regarding the look and feel of MotorsportReg.
February 18, 2016
Remember when clubs used to publicize telephone hotlines as a way of keeping members informed? Dial it up and get a voice recording of the latest news. Wondering if that event was still on due to weather? Call up the hotline and hear a short recording left by the event registrar before heading out. Web and email all but replaced hotlines, but let's not throw away the phone just yet. There's a way you can have your hotline without giving up your privacy or sanity.
Topics: Marketing
February 3, 2016
As I was prepping our 6 tips to kickstart your season blog a few weeks back I asked our customer success heroes Ann and Katie for a list of the best new (or old) MotorsportReg features that organizers weren't using but should. Since they see tons of events from tons of different kinds of organizations, it didn't take long to come up with the list. So here it is- the features you should be using to take your event registration form to the next level.
Topics: Features
January 20, 2016
In our last blog we gave you 6 tips to kick start your season and one of them was to plan out your event promotion ahead of time (our free promotion calendar makes this super easy). Last week I took my own advice and scheduled our weekly Facebook posts for the next 4 months.
We're not hugely active on Facebook (we've found it's not the best channel for us, read about changes to their algorithms here) but at a minimum we post a race quote each week and I was wondering if there was any new research out there on the best time to post on social media. So I did a little googling and low and behold came across a very recent infographic on the Ultimate Best Times to Post on Social Media. I changed my posting times based on this info and found an immediate increase in the number of views we were getting. And the first thing I thought was "we've gotta share this with our organizers!"
Topics: Marketing
January 2, 2016
Happy New Year everyone!
We're hoping 2016 is your best season yet so we're giving you a few tips to prepare your organization for takeoff!
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