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A few weeks ago I worked with one of our new customers, East10Drift, who was looking for some quick and easy promotion ideas. His event was right around the corner and he needed some more registrations. If you're a MotorsportReg customer, we do lots of promotion on your behalf. But that's never going to be enough. The ideas I shared with East10Drift aren't ground breaking and aren't going to flood your events with new attendees- but they're simple, most of the time free, and easily overlooked. 

Flexibility is what MotorsportReg is all about. You build your tribe with a particular experience that is everything from where you promote your events to how you greet people at the event to how you treat folks who run afoul of your rules. You can customize large parts of the data you gather with MotorsportReg including the person and attendee profiles using our custom question functionality but one category has remained static: vehicles.  

A personal goal this year is to improve my communication with what's changed in MotorsportReg. As you may have seen on the blog and on the site, we've added a couple of people to our team which means things will begin changing at a faster (and better) rate. That means I need to tell you more frequently about the changes both obvious and not-so-obvious. Let's catch up with a series of blog posts starting today.

If you run events and either don't have members or don't care to collect member numbers, you've probably complained to us how much you hate the member # box at the beginning of your registration form. It looks something like this:

Now, as the instructions below the box say, your attendee can just leave the box blank and move on to your registration form. But we all know that attendees don't read! So we've given you the option to remove this box from your registration form. Here's what this page looks like if you choose to remove the box:

Since it's been awhile since we've done a webinar, we decided to bring you 2 of them!

How to re-energize your members and get them off the bench

Jeff Cowan from the Golden Gate Chapter BMW CCA will show you how they transformed their club by using social media, web and email to improve membership engagement.

You'll learn how to:

• drive engagement through email, website and social platforms
• improve communication and event variety
• increase brand awareness
• spread the work load to prevent volunteer burn-out
• implement real world examples in your club

Learn how to Autocross, faster!

Mazda Motorsports is joining us for this panel presentation on how to make the most on a precious few runs! Our experts include Karen Babb-Multi-time National Champion and SCCA Hall of Famer, Neal Tovsen-author behind ConeCoach.com and podium finisher at the SCCA Solo Nationals, and Rachel Kerswill- Mazda Solo National Champ.

You'll learn how to:

• Craft your run strategy
• Break down the course like a course designer
• Understand how to use data to maximize each successive run
• Prepare mentally to focus and counter nerves
• Benefits and drawbacks to working as a team in Solo
• What to look for in a potential partner

Both webinars will be held on Tuesday, April 14th- Learn how to Autocross, faster at 9 am PST and How to re-energize your members and get them off the bench at 12 noon PST.

These webinars are FREE so please pass them along to anyone who might be interested.

Now that we've hired a developer, we need a lead product designer to help us refine and bring our vision for the future of MotorsportReg and RaceHero to life.  

The designer will own the design and experience of our products going forward. We need someone with strong product design, interaction design and visual design skills to craft the entire user experience from welcome emails to complex workflows. This is a full-time, work-from-anywhere opportunity to have a big impact on our team, software and community.

We'd love to hire from within our community so please share this with talented people you know. No motorsport-related experience required. Full details and application are on our job description page.

Wow can you believe it's already the end of February! By now you should have your venues and dates secured for the 2015 season. Next step- get your events on our calendar. We already have 1,814 events listed and as we say every year, the earlier you get your events listed the better!

Now if you only run a handful of events in MotorsportReg and it's been awhile, you may find yourself logged into your account and then wondering what to do next. Let us help you out! We created a short video that's meant to clear out the cobwebs and provide you with a crash course in event set up.

Every year we look forward to meeting our customers face to face at the MSX show and SCCA National Convention- and this year is no exception.

• February 20-21, 2015
• Charlotte Convention Center
• Booth 519

The MSX show is a combination of world class exhibitors, competition cars, racing legends, seminars and show floor presentations. But it's not just for SCCA members. This year's supporting organizations include NASA, ChumpCar, NCMA, WKA, World Racing League, and American Endurance Racing, not to mention a long list of exhibitors.

And since we want to see as many customers as possible, we're giving you a FREE expo-only pass code to come visit us in the booth. Enter MSXINVITE15 when you register online. The code is also good for 25% off a MSX Full Conference ticket.

Record-breaking year sees 207,000 registrations; growing interest in motorsports

The reports on the death of car culture have been greatly exaggerated.  Contrary to studies showing a declining interest in driving, MotorsportReg.com has logged a record 2014, registering more events per participant and setting a new highwater mark of 207,000 amateur motorsport participants, an increase of 15.3% over the prior year.

“While headlines cover struggling spectator events and fewer licensed teen drivers, participatory motorsport events are growing. We’ve seen a 15.3% year-over-year increase in total participants and a steady increase in the number of events each person attends annually,” explained Founder Brian Ghidinelli. “When it comes to getting off the couch and starting the engine, more people are doing it and they’re doing it more often. Amateur motorsport as a whole is not only alive but thriving.”

Twenty-fourteen was a record breaking year for us - more organizations and more registrations than ever before.  We spent a lot of our winter thinking about the future for MotorsportReg and how we make it easier and more fun to organize, find and attend events.

We have some hiring to do in order to execute on that vision and our first opening is for a senior developer who loves building great software. This is a full-time, fully-remote opportunity to have a big impact on the future of MotorsportReg.

We would love to hire from within our community so please share this with talented people you know!  Full details and application are on ourjob description page.