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Last quarter we announced that we would be converting our paid White Label Website add-on to a free feature. The White Label Website keeps your name and logo front and center through the entire registration process–from first click to the registration confirmation.

Premium plan customers can sign in now and setup their own White Label Website.

Last week, we told you how we’re focused on setting up events faster with fewer opportunities for error. We delivered part of our fast goal with Supercharged Event Cloning. Today we’re releasing a simpler way to collect entry details including vehicle, class, run group and number.

More than 6,900 events are created annually on MotorsportReg.com. Even our most experienced event organizers, who love how our form builder can be customized to their specific needs, asked us to make it easier to get right on the first try.

Great news - we are converting our paid White Label Website add-on to a free feature on our Premium plan! 

As we roll out the update, clubs, racetracks and sanctioning bodies can choose a custom URL and upload a logo to enable a complete White Label Website. From first click, to registration form, to payment and confirmation screens, the branded site keeps the organization name and logo at the top throughout the customer experience when buying a membership, applying for a license or registering for an event. 

Customers who switch to MotorsportReg always report a bump in registration counts. We knew our tools and promotion played a part in growing participation but we never knew how much - until now.

Using nine months of click data, I analyzed how attendees find and register for your events and learned something surprising: most of our clubs, racetracks and sanctioning bodies are using MotorsportReg for free. 😮

To all the organizations who trust MotorsportReg, you just hit a major milestone years in the making: we processed your 2 millionth event registration! This milestone is no small feat. Two million participants have lived out their passion for motorsport through an event that you've organized. We congratulate you on your contribution to the sport and for creating a place for all of us to get our adrenaline fix and create lifelong friendships.

What's next? Together we’re partnering on a mission to accelerate the growth of the motorsport events community. Leveraging our tools, you've registered record numbers of people for motorsport events this year. Six highlights worth sharing:

1. Your events reached more than 1,000,000 web visitors on the MotorsportReg calendar and 1,300,000 inboxes via our monthly "Upcoming Events" emails.
2. You brought back 10% more people to your registration form using our abandoned registration emails that detect when someone leaves the registration form.
3. You filled over $100,000 of unsold seats using our Last Minute Track Junkies list, growing your contact list and keeping your events financially in the black.
4. You added 115,000 new names when people opt-in to your contact database before they view your registration forms.
5. You sent your members and customers 5,000,000 emails keeping them up to date and encouraging them to register for your events. Five million touch points!
6. All combined, our tools with your passion have increased average participation! The number of events attended per person per year has grown annually by 2.6%. Each of your average participants are attending 13% more of your events today than 5 years ago.

These are just a few of the ways that we support you in your mission to grow the motorsport events community. Our team is constantly finding new ways to automate tasks, reduce errors, and increase participation in your events. These tenets are at the core of every new feature we deliver and we're excited to see what you accomplish next! 

Midwest Cafe Racing Association (MCRA) was one of the first motorcycle clubs to start using MotorsportReg, so what better club to feature for our first motorcycle Pole Position blog! I learned that some things are universal between all motorsport clubs (the accomplishment you feel sharing your passion with a newcomer) and some things have a much more significant impact for motorcycle clubs (weather!).

MCRA runs motorcycle track days and racing events in the Midwest area and caters to every level of rider. They offer inexpensive "Test the Track" sessions to help riders experience the track in a safe and controlled manner while also having fun. And their MCRA Challenge Series is keeping motorcycle racing alive and strong in St. Louis and the Midwest.

Josh Davis has been with the club for about four seasons. He's experienced everything MCRA has to offer. As a customer, he participated in track days, went through the race licensing program, and raced the GT-AM class. He's been on the board of directors for roughly two years (Treasurer) and this season was asked to help coach new riders. He shared with us his passion for his sport and his club.

The Summer of 1956 was the first full season of racing at Road America, and it included the Chicago Region SCCA June Sprints on the 23rd and 24th of June. My dad was younger than my 3 year old son, landing on the moon was considered science fiction and a young Mario Andretti had just emigrated to the United States the year previous. A lot has happened since then both on and off the track, but as mentioned on junesprints.com, the WeatherTech® Chicago Region SCCA June Sprints® remains and it’s 61st running makes it possibly the longest consecutively held road race in America.

The San Francisco Bay Area is chock full of motorsport enthusiasts which makes for a large, but competitive market for event organizers. You'll find all of the marque car clubs, the major club racing organizations and quite a few do-it-yourselfers. But Patrick Chio and his team at SpeedSF somehow manage to cut through the noise and run very successful HPDE and Time Trial programs.

Patrick first grabbed our attention with his awesome promotional emails. Great images, a clear, concise message, and simple design really made them stand out. And they're effective- a lot of the run groups sell out and SpeedSF has gone from hosting 4 events when they first started with MotorsportReg in 2013 to hosting 22 events in 2015! I asked Patrick to share the secrets to his success in this uber competitive market.

Volunteers are the unsung heroes of our events. They join us unpaid and at the crack of dawn all for the love of motorsports and this incredible community we're a part of. Let's give a hats off to these wonderful folks and start making their lives (and yours) a little easier with online registration. 

Many of our organizers have brought their volunteer programs online and joining us this year with several big volunteer events was Circuit of the Americas. They recently wrapped up their first event for the Lone Star LeMans with over 300 volunteers and are getting ready for this weekend's Formula 1 race. To see how you can use MotorsportReg.com to register your volunteers online, check out how we structured their event below.