In our last blog we gave you 6 tips to kick start your season and one of them was to plan out your event promotion ahead of time (our free promotion calendar makes this super easy). Last week I took my own advice and scheduled our weekly Facebook posts for the next 4 months.
We're not hugely active on Facebook (we've found it's not the best channel for us, read about changes to their algorithms here) but at a minimum we post a race quote each week and I was wondering if there was any new research out there on the best time to post on social media. So I did a little googling and low and behold came across a very recent infographic on the Ultimate Best Times to Post on Social Media. I changed my posting times based on this info and found an immediate increase in the number of views we were getting. And the first thing I thought was "we've gotta share this with our organizers!"
This data and research was collected by the folks at CoSchedule from a variety of sources, including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics. Now before you go changing all of your social media posts, keep in mind that you need to
KNOW YOUR AUDIENCE!
The information below is purposely general. But you know your fans and they could have totally different habits. Don't spend time on LinkedIn if your participants aren't on LinkedIn. If first thing Monday morning your participants are on Facebook to check results and event photos, then you should be posting first thing Monday mornings despite what the infographic says.
Now get to posting! And I'd love to hear if you make changes based on these findings and how it worked for you.