January 14, 2015
Just like many of you - I’ve spent countless hours scrambling before an event assigning my run groups, pairing instructors and gathering paperwork. Anything that could save me precious time before an event was better than gold!
Topics: Features, Organizers
December 17, 2014
Editor's Note: This is a guest post by Viet-Tam Luu, former Director of the San Francisco Region SCCA. While these are Tam's views on his experience, we don't think it's unique to the SCCA nor women nor road racing. Is the motorsport subculture sufficiently inclusive to stay relevant and healthy? What do you think? Share this with your fellow club members and reflect on what you are doing to engage your next 100, 1,000 or 10,000 members.
Choose three words that would best describe road racing in North America? Allow me; I won’t mince any words here: old, white, male.
It’s not a condemnation of a specific organization or its membership, and it’s not universally true, but any random sampling of the active members in our sport would bear me out.
At the end of a six-year run serving on the Board with San Francisco Region SCCA, I look back and reflect on our particular successes and failings. As a Director, one of my personal goals has been to attract new members to the club. Our stagnant membership numbers show that with regards to that task, achievements are still far outnumbered by unfulfilled and unaddressed opportunities. Like a racer still chasing that elusive pole position, the challenges ahead of us still loom, ever slightly beyond our reach. How do we move forward as an organization? What should the club of the future look like, and how do we get there?
Like every other organization, our clubs do not operate in a vacuum. The social climate in which we live is changing, and it behooves us to understand and adapt.
Topics: Marketing, Organizers
November 25, 2014
With the holidays quickly approaching we threw together a gift giving guide for the road racer, karter, autocrosser, HPDE'er or all around car nut in your life. Or if you happen to be one of those people, send this list to your family so they know what you REALLY want for the holidays. You can thank us later.
Topics: Misc
November 12, 2014
Last month we spent a week at the SCCA National Runoffs and of course dropped in on our friends in Registration. Two of our favorite Registrars, Ceci Smith from Cal Club and Terry Roberts from NEDiv, mentioned how much they loooooove the revamped onsite check in tool. That's music to our ears!
After their praise we decided to take a little peek at how much usage the check-in tool is actually getting. Turns out A LOT! And since Brian likes graphs and I like images for my blogs, he put a few together for me based on the last 50,000 check-ins.
Not too surprising that the highest check-in days are Friday, Saturday, and Sunday, but I would have thought Saturday would be the highest. And it looks like a lot of you are skipping out on work on Fridays...
On to the next graph!
Topics: Features
October 16, 2014
Even though it was 90 degrees here in California yesterday, I heard that Fall has arrived in other parts of the country and for a lot of organizers, that means driving seasons are winding down. To help you get through your post season, we've put together a list of 7 to-do's you should consider while making the transition to your 2015 season.
Topics: Features
April 17, 2017
Promotion is one of the most important parts of running a successful motorsport event. But it's also an area that organizations struggle with the most. And it's the reason why WE spend a lot of time and effort promoting YOUR events. Below are 6 ways we spread the word and help you fill your events.
Topics: Marketing
September 16, 2014
We're big fans of this quote. The more we can help our community grow, the bigger the community becomes. And that benefits us all.
So I searched through our blog and pulled out some sage advice on how to run great events, straight from our organizer's mouths. Maybe you can pick up a trick or two from our experts?
Topics: Organizers
August 26, 2014
You probably already know (because we love talking about it!) that last year over 900,000 people looked at events on our calendar. This is one of the many benefits of being a MotorsportReg customer. We are THE marketplace for people looking for motorsport events and just having your event listed with us helps increase your registrations. On a regular basis our organizers tell us they got a brand new participant because they saw it on motorsportreg.com.
Over the last several months we've been working on a little project to get even more eyeballs looking at your events (and hopefully registering). We have teamed up with a few key syndication partners to help spread the word about your events including regional newspapers, major search engine sites and major (non-motorsport) event sites.
Topics: Features
November 12, 2014
Many people don't realize but we make changes to MSR all the time - as frequent as multiple times per day. Each update adds or improves the service and fixes bugs. Many of these changes are small in nature so when Jennifer asks me, "What did you do recently?", it can feel like there's nothing newsworthy to pass along. Thankfully I have a number of significant changes which makes writing this update a lot easier!
Topics: Features
July 15, 2014
Whether you're trying to getsponsorships for your event, charity or personal racing career, you know that right after you give them your pitch, the first thing out of your potential sponsor's mouth is
"What's in it for me?"
In our upcoming online seminar, Dean Case, Mazda Motorsports Communication Officer, will help you answer that question. He'll give you the inside scoop on how to use the media to provide value to your partners (AKA sponsors) in his presentation- Winning Off the Track.
Topics: Webinar
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