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"Racers are very aware that tires are a big deal.  But they have a tough time getting good info on tires and how they work on their car."- Paul Haney

Not anymore!  Paul Haney, author of  The Racing & High-Performance Tire, will share his vast knowledge on race tires and how they work in our upcoming FREE webinar- An Introduction to the Unique Characteristics of Race Tires.

You'll learn:

• Why rubber is such a unique material
• how a tire uses slip angle to generate cornering forces
• why tire pressure is so important for grip and control
• why driving offline in the rain is faster
• why balance is so important
• and much more!

Webinar details:

• Wednesday, June 25th
• Two times- 9 am PST/ noon EST and noon  PST/ 3 pm EST
• 60 minute webinar followed by 30 minute Q&A session
• Hosted by Paul Haney and Brian Ghidinelli
• Space is limited!

Click here to register for this FREE webinar.

Believe it or not, there are still some organizations out there that don't offer online registration for their events.  As a participant, we can't tell you how annoying this is.  It's a considerable barrier-to-entry for a lot of people.  And rule number one in increasing attendance at your events is to make it as easy as possible for people to get registered.

So for the non-believers out there still using paper forms, we've put together a list of the top 8 reasons why participants love online registration.

Wow it's June already?!  And I guess that means Father's Day is less than two weeks away... 

If that caught you by surprise too and now you're frantically wondering what you're going to get dear-old-Dad, we've got the perfect gift idea!  Or maybe you're a Dad yourself and you're tired of getting a tie or a coffee mug every year.  Use our hints to "suggest" to your loved ones what you really want.

Motorsport Events- the Ideal Gift 

It's a fact that quite a few men (and frankly a lot of women too) LOVE motorsports.  Well we happen to be an authority on motorsport events and currently have 1,562 events listed on our calendar.  And with our recently updated calendar search functionality, I know we can find the one that best suits your Dad.  First, determine what kind of Dad you have.  Then use our suggestions below to find him the perfect event. 

In case you didn't know, we've got some very clever organizers out there.  One of them is Jeremy Plance- Software Developer by day and Webmaster/ Communications Director for Team Continental by night.  He recently used our API to build a pit map interface which allows attendees to reserve paddock space.  He is graciously allowing us to share his project with you.

A good old fashioned approach to influencing behavior- buy it!

I’m pretty sure any one of us could fill our events in a heartbeat if we gave away stacks of cash. But if you had stacks of cash, you probably wouldn't be reading a blog about how to bribe people into coming to your events.

So we need to be more creative. What you give away needs to be interesting or valuable to the recipient, not necessarily of high value to you. Let me give you an example of a promotion a club racing organization ran to attract both new people and inactive members to come out to their events. 

A few weeks ago we posted a blog asking "do you have what it takes to be a motorsport event organizer?"  We shared 7 key skills motorsport event organizers said were must-haves.  Quick recap-

1. Organization
2. Attention to detail
3. Communication skills
4. Computer skills
5. Time management
6. People skills
7. Perseverance/ patience

One our organizers, Norm Nelson whom we featured in a Pole Position blog not too long ago, wrote in with another important skill and we just had to pass it along.

It's Friday and I thought I'd share a fun story to keep you entertained while you're waiting for happy hour to start...

A few weeks ago, an opportunity arose to participate in one of the very popular racing series where teams compete in "cheap" cars in long endurance races on proper road courses. 

The boss was away last week, so...

Well, to be honest, it really wasn't much different than normal.

That's not surprising though, because we've worked hard to put things in place to keep MotorsportReg running smoothly, even when we're not at the keyboard.

On Tuesday we blogged about how the science of psychology can help convert more customers (participants/ attendees).  Specifically, we mentioned how rigorously-tested research proves just how powerful the simple act of including a link to your registration page can be in your event promotion messages. 

Today let's turn to another area of science- physics. Our friends over at Winding Road Racing want to give one of our lucky readers this cool t-shirt illustrating the physics of racing- understeer, oversteer, horsepower and torque.

To win this awesome t-shirt and become a Physicist yourself, go to our Facebook page and answer this question:

Even though I've mentioned this in several blogs, (and it seems like common sense to me), you would be SHOCKED by how many people don't include the link to registration when promoting their events!

Seriously! 

I see it in social media posts, emails, forums, you name it.  And every time, I just shake my head and think- "but you haven't provided the most CRITICAL piece of information!!!"

Well now I know I'm not the crazy one.