If you read our last blog, hopefully you understand how powerful slicing and dicing your email list is when promoting your events. Here's a quick recap:
- Sending the right message to the right people at the right time makes your message more relevant.
- People are more likely to open and read emails targeted directly to them, improving your results.
- When you consistently send relevant emails, your email reputation improves and your emails will less likely be ignored.
To really push home the point, we're giving you some promotion email examples based on segmenting your email list using our built-in Email Blaster.
Last week 
Heyward Wagner was born into an SCCA family. His parents flagged club races and his dad used to autocross. He grew up at Road Atlanta and started working races when he was 18. Leaving the track one afternoon, his Corolla was rear-ended and he replaced it with a 91 Civic Si. A few weeks later he entered an autocross and was hooked. He started competing nationally in 1998, went to the SCCA Solo National Championships for the first time in 2000, and hasn't missed a year since.
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