MotorsportReg.com Blog (15)

Slicing and Dicing Your Email List

April 1, 2014 by Jennifer Ghidinelli

One of the cheapest and easiest ways to promote your events is through email. In fact, we like it so much we wrote a blog with the 10 email promotion tips that every event organizer should know. And with the frequent changes that Facebook makes to their News Feed, email is one of the best ways to make sure your message is getting to your attendees.

Number eight on the top 10 email tips is all about segmenting your email list. Very simply, it's about sending the right message to the right person- RELEVANCY! This is a very powerful tool that can make a huge difference to your promotion efforts and it doesn't take that much more effort. If you're not doing it already, we're here to convince you. Here's why it matters:

Topics: Marketing

Pole Position- GoPro Motorplex

August 3, 2016 by Jennifer Ghidinelli

gorpro-motorplex-aerial

GoPro Motorplex is a world-class karting facility based in Mooresville, NC. A team of karting and racing professionals inspired and motivated by the growing karting business formulated the idea in 2009, broke ground in late 2011 and finally opened the doors of GoProMotorplex in October 2012.

As large karting events were added to the event calendar, it became obvious that an easy, customized online registration solution was needed. The team at GoPro Motorplex contacted us and after some face-to-face conversations and training, they started accepting registrations on MotorsporReg.com in the summer of 2013. We sat down with the team to talk about their success running great events.

Topics: Customers, Pole Position

Clever Postcard Marketing

March 25, 2014 by Jennifer Ghidinelli

It's true that these days most organizations concentration their marketing online via social media, email, forums and websites. But that doesn't mean that print marketing is dead. This week we received a flyer in the mail from the Chicago Region SCCA that really caught my attention.

Topics: Marketing

Spring Tune-Up for Event Organizers

March 25, 2014 by Ann Boss Maycock

Over the last several months you've likely been working hard to prepare for this season's events, coordinating dates, setting schedules, confirming commitments, signing contracts, and it's finally all come together. Now it's time for the rubber to meet the road -- you need to get your events set up on MotorsportReg and pronto!

Topics: Features

Easily Display Your Events Calendar In Your Website

March 13, 2014 by Jennifer Ghidinelli

Wordpress_Plugin Last week we announced our calendar overhaul now including full text search and event names, making it easier than ever to find events on our national calendar. But if you're on our Premium plan, you can also embed your organization's events directly into your website with our Wordpress and Joomla plugins.

Topics: Features

Heading to Charlotte for the MSX Show

March 5, 2014 by Jennifer Ghidinelli

We're hitting the road again!

On Thursday we're headed to Charlotte, North Carolina for the SCCA National Convention and the MSX North American Motorsports Expo. Like in past years, we'll be giving a couple of training sessions (Marketing Your Events and a MotorsportReg Update Session- check the calendar for details), mingling with customers and providing in-person support. And with the new MSX Expo associated with the Convention, this year we'll be exhibiting a booth to show off our new product RaceHero (more about that next week).

Topics: Travel

Calendar Overhaul with Full Text Search

March 3, 2014 by Jennifer Ghidinelli

You asked for it and now it's finally here...

Our development team (Brian) has been hard at work (literally pulling all-nighters, powered by Red Bull) to give our event calendar (seen by 900,000 people last year) a much-needed overhaul.

Topics: Features

Pole Position- Tire Rack SCCA Starting Line's Heyward Wagner

February 27, 2014 by Jennifer Ghidinelli

Heyward_Wagner Heyward Wagner was born into an SCCA family. His parents flagged club races and his dad used to autocross. He grew up at Road Atlanta and started working races when he was 18. Leaving the track one afternoon, his Corolla was rear-ended and he replaced it with a 91 Civic Si. A few weeks later he entered an autocross and was hooked. He started competing nationally in 1998, went to the SCCA Solo National Championships for the first time in 2000, and hasn't missed a year since.

In 2004 he started teaching performance driving. First working in corporate programs and then instructing with the Evolution Performance Driving School. In 2010 he joined the SCCA National Solo Staff and in 2012 put all of his experiences together to form the Tire Rack SCCA Starting Line School.

Topics: Customers, Pole Position

How to Squeeze in More Seat Time for Your Attendees

February 26, 2014 by Jennifer Ghidinelli

One of the simplest ways to really delight your attendees and keep them coming back for more is to give them more seat time at your events. Now you might be saying to yourself, "that's just not possible, our schedule is jam-packed?"

But what if it was possible?

Topics: Features

3 Easy Ways to Promote Early Registration

February 21, 2014 by Ann Boss Maycock

cars_in_line

We work with enough event organizers to know what keeps them up at night when preparing for an event:

Will I have a good turnout?
Will I earn enough money to cover all of my expenses?
Will there be enough participation/ competition for the attendees to have a good time?

While we can't predict the outcome of your event, we can help you get started on the right foot. Encourage attendees to sign up early! This is the best way to predict the success of your event with enough time to make adjustments if necessary. Here's how to do it:

Topics: Organizers