Jennifer Ghidinelli

Recent Posts

Hiring: Lead Product Designer


March 26, 2015 by Jennifer Ghidinelli

Now that we've hired a developer, we need a lead product designer to help us refine and bring our vision for the future of MotorsportReg and RaceHero to life.  

The designer will own the design and experience of our products going forward. We need someone with strong product design, interaction design and visual design skills to craft the entire user experience from welcome emails to complex workflows. This is a full-time, work-from-anywhere opportunity to have a big impact on our team, software and community.

Click for Job Details

We'd love to hire from within our community so please share this with talented people you know. No motorsport-related experience required. Full details and application are on our job description page.

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Topics: Misc

Event setup refresher video


February 26, 2015 by Jennifer Ghidinelli

refresherWow can you believe it's already the end of February! By now you should have your venues and dates secured for the 2015 season. Next step- get your events on our calendar. We already have 1,814 events listed and as we say every year, the earlier you get your events listed the better!

Now if you only run a handful of events in MotorsportReg and it's been awhile, you may find yourself logged into your account and then wondering what to do next. Let us help you out! We created a short video that's meant to clear out the cobwebs and provide you with a crash course in event set up.

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Topics: Features

Join us next week at the North American Motorsport Expo


February 11, 2015 by Jennifer Ghidinelli


Every year we look forward to meeting our customers face to face at the MSX show and SCCA National Convention- and this year is no exception.

  • February 20-21, 2015
  • Charlotte Convention Center
  • Booth 519

The MSX show is a combination of world class exhibitors, competition cars, racing legends, seminars and show floor presentations. But it's not just for SCCA members. This year's supporting organizations include NASA, ChumpCar, NCMA, WKA, World Racing League, and American Endurance Racing, not to mention a long list of exhibitors.

And since we want to see as many customers as possible, we're giving you a FREE expo-only pass code to come visit us in the booth. Enter MSXINVITE15 when you register online. The code is also good for 25% off a MSX Full Conference ticket.

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Topics: Travel

Check out our check-in stats


November 12, 2014 by Jennifer Ghidinelli

Last month we spent a week at the SCCA National Runoffs and of course dropped in on our friends in Registration. Two of our favorite Registrars, Ceci Smith from Cal Club and Terry Roberts from NEDiv, mentioned how much they loooooove the revamped onsite check in tool. That's music to our ears!  

After their praise we decided to take a little peek at how much usage the check-in tool is actually getting. Turns out A LOT! And since Brian likes graphs and I like images for my blogs, he put a few together for me based on the last 50,000 check-ins.  


Not too surprising that the highest check-in days are Friday, Saturday, and Sunday, but I would have thought Saturday would be the highest.  And it looks like a lot of you are skipping out on work on Fridays...

On to the next graph!

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Topics: Features

7 Post Season To-Do's


October 16, 2014 by Jennifer Ghidinelli

Even though it was 90 degrees here in California yesterday, I heard that Fall has arrived in other parts of the country and for a lot of organizers, that means driving seasons are winding down. To help you get through your post season, we've put together a list of 7 to-do's you should consider while making the transition to your 2015 season. 


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Topics: Features

6 Ways We Promote Your Events


April 17, 2017 by Jennifer Ghidinelli

Promotion is one of the most important parts of running a successful motorsport event.  But it's also an area that organizations struggle with the most.  And it's the reason why WE spend a lot of time and effort promoting YOUR events.  Below are 6 ways we spread the word and help you fill your events.

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Topics: Marketing

11 Pieces of Advice from 11 Motorsport Event Organizers


September 16, 2014 by Jennifer Ghidinelli

A_rising_tide_lifts_all_boatSWe're big fans of this quote. The more we can help our community grow, the bigger the community becomes. And that benefits us all. 

So I searched through our blog and pulled out some sage advice on how to run great events, straight from our organizer's mouths.  Maybe you can pick up a trick or two from our experts?

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Topics: Organizers

Now Even MORE People Are Seeing Your Events


August 26, 2014 by Jennifer Ghidinelli

You probably already know (because we love talking about it!) that last year over 900,000 people looked at events on our calendar.  This is one of the many benefits of being a MotorsportReg customer.   We are THE marketplace for people looking for motorsport events and just having your event listed with us helps increase your registrations.  On a regular basis our organizers tell us they got a brand new participant because they saw it on

SyndicationOver the last several months we've been working on a little project to get even more eyeballs looking at your events (and hopefully registering).  We have teamed up with a few key syndication partners to help spread the word about your events including regional newspapers, major search engine sites and major (non-motorsport) event sites.

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Topics: Features

FREE Online Seminar- How to Use the Media to Provide Value to Your Sponsors


July 15, 2014 by Jennifer Ghidinelli

Race_to_Business_Suit-_blogWhether you're trying to getsponsorships for your event, charity or personal racing career, you know that right after you give them your pitch, the first thing out of your potential sponsor's mouth is
"What's in it for me?"

In our upcoming online seminar, Dean Case, Mazda Motorsports Communication Officer, will help you answer that question.  He'll give you the inside scoop on how to use the media to provide value to your partners (AKA sponsors) in his presentation- Winning Off the Track.

Click here to register

You'll learn

  • The role of the media (it is not their job to make you famous)
  • The difference between a press release and a sponsor update
  • How to develop a plan to become the local hero
  • The need for follow-up and why it matters
  • The value of social media
  • Details that make the difference

Webinar details

  • Wednesday, July 30th
  • Two times-9 am PST/ 12 noon EST and 1:30 pm PST/ 4:30 pm EST
  • 60 minutes including 30 minutes of Q&A
  • Hosted by Dean Case and Brian Ghidinelli
  • Space is limited!

Reserve your seat now>>

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Topics: Webinar

Pole Position- Sydney Davis


August 3, 2016 by Jennifer Ghidinelli

Sydney_DavisUsually in our Pole Position blog title we highlight a person and their organization. But Sydney Davis is involved in so many organizations that we couldn’t fit them all in - MSR Houston, MSR Houston Charities, Houston Region SCCA, Gulf Coast Vintage Racing Association and SCCA Southwest Division. She’s one busy girl! She graciously took a few minutes out of her busy schedule to share how she runs successful events for so many organizations.

Sydney came from a racing family. Her dad and uncle started racing back in the 70s, and it's been a way of life since her first race at six weeks old. She wanted to be the first woman to win the Indy 500. But her parents didn't make enough money, so she settled on journalism with the hopes of working for a race team.

The opportunity to work at MSR Houston came along and she jumped at it. She’s been there since 2007, starting as an instructor and working her way up the ranks to Director of Events and Schools. In her spare time, not that she has much, she races an E Production Miata in the SCCA Southwest Division. She also enjoys photography, cooking all sorts of things, and making the occasional quilt. And yes, she has made a racing flag quilt. She takes it with her on race trips.

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Topics: Customers, Pole Position

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