Stacy King

Recent Posts

The Time I Beat Randy Pobst


May 16, 2014 by Stacy King

It's Friday and I thought I'd share a fun story to keep you entertained while you're waiting for happy hour to start...

A few weeks ago, an opportunity arose to participate in one of the very popular racing series where teams compete in "cheap" cars in long endurance races on proper road courses. VIRMarch_CCWS-5

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Topics: Racing

4 Common Gripes About Your Registration Pages


April 18, 2014 by Stacy King

Here at MotorsportReg we pride ourselves on having one of the best customer service and support experiences in the business.  Not only do we support our end-customers, the event organizers, but we also support their end customer, participants.  In fact many participants who email or call us, don't realize that  we're not the ones putting on the events.  That's why we promote that using MSR is like adding another member to your team!  Last week alone we received nearly 1,200 emails and 180 phone calls.

We thought it might be educational (and interesting) to share some of the gripes we get from attendees about registration forms.  Below are a few of the most common ones (in no particular order).

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Topics: Marketing, Organizers

So You Want to Host a Track Event?


February 19, 2014 by Stacy King


If you've participated in track events for any length of time, you may have thought to yourself, "I bet I could do this!" But unless you've volunteered with an organization you may not know how to get started.

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Topics: Organizers

Creating an AWESOME Registration Form- Entice & Inform


January 21, 2014 by Stacy King

This is the second part of a blog series we started in December covering the 3 guiding principles for AWESOME registration forms:

  1. Entice
  2. Inform
  3. Guide

Today's blog post will focus on Enticing and Informing your attendees.

Don't leave your attendees out to dry

ConfusedDogWhether you use your online registration forms as a stand-alone event information and registration portal, or simply a means of collecting your attendees' data, you don't want to leave them wondering what to do next after they click the Register button.

Make the first thing your participants see welcoming and exciting. Let them know how excited you are that they are considering your event. And confirm that they are in the right place by repeating the event's name and date.

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Topics: Organizers

The 3 Guiding Principles for AWESOME Registration Forms


November 20, 2013 by Stacy King

Why is a great registration page so important?


As motorsport event organizers, we have the privilege of hosting events that let us share our sport with others, bring friends together, and experience shared community among petrol heads. A lot of effort goes into making sure all our bases are covered at the track, and the online registration process is an integral part of setting the tone for your entire event.

Attendees don't want to "work" to get registered for an event. With lots of competition out there, having a registration process that works for the attendee, instead of against, means the difference between someone attending YOUR event, or the other guy's. Based on our experience hosting registrations for over 13,000 events, we've compiled a few guiding principles to make your registration form really stand out from the crowd.

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Topics: Organizers

4 More Time Change Reminders


November 4, 2013 by Stacy King

Daylight savings time... it's not just for smoke alarm batteries anymore!Clock captures a lot of information when you register for an event. For attendees, it allows you to only have to enter that information once and then register for as many events as you like. For organizers, it helps you run a smooth event with all of your attendee data stored in one place.

As you set your clocks back and check those smoke alarm batteries, take a minute to review and update your MotorsportReg information.

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Topics: Misc

Goodbye American Le Mans Series... Been Nice Knowin' Ya!


October 18, 2013 by Stacy King

End of an era

alms2013025As most of you probably know, this weekend's Petit Le Mans at Road Atlanta marks the final race of the American Le Mans Series. Merging with Grand-Am for next year, the combined series will be known as United SportsCar. It will be interesting to see how well the two series play together. 

I attended the Oak Tree Grand Prix on October 5th and I'm glad I did. Our friends at Virginia International Raceway put on a GREAT show!  Thankfully the new series will be back next year (maybe it will be cooler in August?).

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Topics: Misc, Racing

Save Time by Automatically Enforcing Run Group Maximums


October 3, 2013 by Stacy King

To be able to cap specific groups... you must first have specific groups to cap


Many events have limitations on how many cars can be in any one run group (HPDE, PDX, etc). Instead of keeping a constant watch on who's registering for what, organizers can set up the registration form to enforce limits automatically.

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Topics: Organizers

How to Create Non Standard Venues


September 26, 2013 by Stacy King

Q: My event doesn't really have a traditional venue. How can accommodate that?

A: By using the custom venue function creatively!

While most events on take place at a specific location (at a track, in the parking lot of a particular business, even an abandoned airport), there are more and more events that don't have a specific location. 

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Topics: Organizers

5 Harsh Realities Every Organizer Must Face


September 17, 2013 by Stacy King

1. Attendees make the best testers

Kitten_pot_facepalm ... No matter how much you test and plan, your attendees WILL find oversights in your registration process
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Topics: Organizers

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