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A couple of weeks ago we shared the results of a survey we did last year to see if you have what it takes to be a motorsport event organizer. Turns out if you're organized, pay attention to details and have good communication skills, you're probably suited for the role.

Now let's look at what kind of people actually are organizers. Below are some charts that illustrate the demographics of the people who took our survey. Some surprising, some predictable, but all still interesting. 

 Back in 2012 we attended the Porsche Parade event in Salt Lake City and chatted with a few of the officers from the Potomac Founder’s Region of the PCA about coming on board with MotorsportReg. After a thorough vetting period and some customization, PCA Potomac opened their first event in early 2013 and quickly became one of our largest customers.

Michael Handelman, current Secretary and Co-Webmaster, is one of our more tech-savvy organizers. He frequently provides feedback on how we can improve the site to make it easier on organizers and attendees alike. You can thank him for more than a few of the updates we’ve pushed in the last year!

He bought his first Porsche about 5 years ago. He wanted one ever since he was a teenager but could never justify it. After he paid his last tuition payment for his youngest son, he decided it was time to get one and has loved every moment since! He’s enjoyed taking it cross country and attending several concours, drive and dines, rallies, and driver's education (high speed driving). We chatted with Michael about the keys to putting on big, successful events.

Last fall we surveyed our event organizers on a variety of topics and one of the questions we asked was

"What skills are required in your role as an event organizer?" 

Perhaps if you've never been an event organizer you might guess that the answer is "must love cars /motorcycles /karts (fill in the appropriate vehicle)".  Turns out that answer didn't come up once. 

So what does it take?  Below are the top 7 answers from our survey.

Audi Club Chapters we just made your event weekends a little easier!  We released a new report- Release and Waiver of Liability that will save you some time in your registration lines.

If you read our last blog, hopefully you understand how powerful slicing and dicing your email list is when promoting your events. Here's a quick recap:

1. Sending the right message to the right people at the right time makes your message more relevant.
2. People are more likely to open and read emails targeted directly to them, improving your results.
3. When you consistently send relevant emails, your email reputation improves and your emails will less likely be ignored.

To really push home the point, we're giving you some promotion email examples based on segmenting your email list using our built-in Email Blaster.

One of the cheapest and easiest ways to promote your events is through email.  In fact, we like it so much we wrote a blog with the 10 email promotion tips that every event organizer should know.  And with the frequent changes that Facebook makes to their News Feed, email is one of the best ways to make sure your message is getting to your attendees.

Number eight on the top 10 email tips is all about segmenting your email list.  Very simply, it's about sending the right message to the right person- RELEVANCY!  This is a very powerful tool that can make a huge difference to your promotion efforts and it doesn't take that much more effort.  If you're not doing it already, we're here to convince you.  Here's why it matters:

As large karting events were added to the event calendar, it became obvious that an easy, customized online registration solution was needed. The team at GoPro Motorplex contacted us and after some face-to-face conversations and training, they started accepting registrations on MotorsporReg.com in the summer of 2013. We sat down with the team to talk about their success running great events.

It's true that these days most organizations concentration their marketing online via social media, email, forums and websites.  But that doesn't mean that print marketing is dead.  This week we received a flyer in the mail from the Chicago Region SCCA that really caught my attention.

Last week we announced our calendar overhaul now including full text search and event names, making it easier than ever to find events on our national calendar.  But if you're on our Premium plan, you can also embed your organization's events directly into your website with our Wordpress and Joomla plugins.

We're hitting the road again!

On Thursday we're headed to Charlotte, North Carolina for the SCCA National Convention and the MSX North American Motorsports Expo. Like in past years, we'll be giving a couple of training sessions (Marketing Your Events and a MotorsportReg Update Session- check the calendar for details), mingling with customers and providing in-person support.  And with the new MSX Expo associated with the Convention, this year we'll be exhibiting a booth to show off our new product RaceHero (more about that next week).