Jennifer Ghidinelli

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Pole Position- Tire Rack Street Survival's Bill Wade

Date

August 14, 2013 by Jennifer Ghidinelli

We’re starting a new blog series here at MSR called Pole Position.  Each month we’ll highlight one of our many event organizers who are going above and beyond both in their own programs and how they’re using MotorsportReg.com.  We’ll sit down with them one-on-one and share with you the wealth of knowledge that these superstars have gained by organizing successful events.  For our inaugural Pole Position, we’re highlighting Bill Wade from Tire Rack Street Survival.
Bill Wade

MSR: Bill, tell us a little bit about yourself…

Bill: I was a founding member of the BMWCCA Bluegrass Bimmers club and eventually became the Chair of the National Driving Events Committee for BMWCCA.  In 2006 I “retired” from more than 20 years of practicing architecture to accept the full-time position of National Program Manager for the Tire Rack Street Survival® teen driving program, run by the BMW CCA Foundation.

MSR: Tell us more about the Tire Rack Street Survival School…

Bill: The Tire Rack Street Survival (“TRSS” ) school is a safe teen program designed to go beyond today’s required driver’s education and give teens across the U.S. the driving tools and hands-on experience to become safer, smarter drivers.   Our goal is to teach students some of the basics of car control, to enhance their enjoyment of driving and to improve their competence as drivers. We want the students to understand how their actions govern a car’s responses, and as a result to become safer, more effective drivers on the road.

MSR: What makes your driver school stand out amongst the other teen driver schools?

Bill: Students will learn how to properly use their own cars, not some fleet of brand new ones, based on the physics of car control. They will learn how their cars feel and sound just before and as they exceed the limits of tire adhesion in a controlled situation, helping them to avoid accidents in actual everyday driving situations where they might experience problems.  If it's a hand-me-down Volvo station wagon on bad tires they learn what that feels like.  If they don't have ABS they learn techniques on how to stop properly.

During the event, they don't just sit in the classroom listening to boring lectures. Students will maneuver their cars through exercises laid out using orange traffic safety cones in a closed parking lot. They will experience each exercise element several times, in order to learn from their mistakes and to improve their skills. A trained driving coach accompanies each driver to provide real-time feedback while performing maneuvers. There is no stopwatch, nor head-to-head competition with other cars. The students are here to improve their skills, not to compare themselves with someone else.

MSR: What motivates you?  Why do you keep doing what you’re doing?

Bill: More than 5,000 teens die every year.  That's more than the military has lost in both overseas wars combined in the last 12 years.  I feel that's unacceptable.  Working with a team of incredible volunteers all over the nation and feeling their same passion is what gets me up in the morning.  The BMW CCA Foundation is a great organization to work for and our corporate sponsors are very supportive.

MSR: What lessons have you learned about running events?

Bill: It truly takes a village!  Whether it’s working for our chapters DE event or a TRSS in Portland, it takes volunteers an incredible amount of time to put on any event.  This takes time away from their families and adds to their load at work. I'm lucky that I get to be a part of that. I hope that people have a good time at our chapter events and I know that we are doing a good job with Street Survival.  I just wish we could do more.

MSR: Has MotorsportReg.com helped make your events easier and more fun to organize? Any favorite MSR features?

Bill: OMG! Yes!  Our in house registration system was a house of cards that was continuously failing and caused way too many problems.  And my favorite MSR feature is the next one coming.  You guys are constantly improving and tweaking.

MSR: Thanks for sharing Bill!

Bill: My pleasure.


TRSS
If you know a teenage driver who’d like to participate in a Tire Rack Street Survival school, click here for more information and to find a school near you.

If you’re a member of a local car club and are interested in hosting a Tire Rack Street Survival school please contact Bill at bill.wade@streetsurival.org.  TRSS currently partners with BMW CCA chapters, and SCCA and Porsche Club regions to host their events, but have worked with smaller independent autocross and other motoring enthusiasts clubs.  Some financial backing is provided which makes it a win-win situation for everyone.  Also, TRSS is always looking for help at their schools.  If you’re interested in volunteering your time, check out the school schedule here.

 

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Topics: Customers, Pole Position

Webinar Recap- More Automation with Validation Rules

Date

August 14, 2013 by Jennifer Ghidinelli

Photo by Kyle WhitneyIn our last webinar on validation rules, we showed our attendees just how easy it is to use this powerful tool.  This feature allows you to do a wide variety of things, but the most common examples (and the ones we demonstrated in the webinar) are:
  • Require valid membership or prevent non-members from registering
  • Require guest names for additional tickets for social events
  • Enforce race compliance fees
  • Verify that a race transponder is on file
  • Setup a password protected section of your registration form for special "bonuses, " and
  • Enforce base and indexed/PAX classes for auto cross.


In case you missed it, you can find the recording of the webinar here.

If you want to be notified of upcoming webinars, sign up below.

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Topics: Features, Webinar

Motorsports Going Green for Earth Day and Beyond

Date

August 13, 2013 by Jennifer Ghidinelli

Thunderhill Park Raceway Earth Day is an annual opportunity for people to come together worldwide and demonstrate their support for environmental protection.  We here at MotorsportReg racked our brains to find a link between motorsports and Earth Day.  We took a quick look down our customer list and BINGO! We found a great story right here in our own back yard, Thunderhill Raceway Park.

Thunderhill Raceway Park is a 2.86 miles race track located in Willows, California, and home of the San Francisco Region of the Sports Car Club of America [SCCA].  The track hosts everything from street cars and motorcycles, to all forms of racing, karting, and club events, plus film shoots and testing by professionals for R&D purposes.  Thunderhill Park is probably best known for hosting the annual National Auto Sport Association [NASA] 25 Hours of Thunderhill event.  And 2013 marks their 20th anniversary!  They have many special events planned throughout the year to celebrate this momentous occasion.

Windmill mage by Ingo's ImagesBut what really makes Thunderhill Park special, and a great facility to highlight on Earth Day, is their commitment to alternative energy.   Thunderhill Park is regarded as a leader in many areas of alternate energy applications not only from its own efforts but as a result of partnering with track users such as Tesla, Brammo and other developers of electric vehicles. “We are committed to the future,” noted Stuart Seitz resident generation “Y” executive, “and we are constantly on the lookout for ways to utilize Thunderhill Park for the advancement of technology and environmental causes.”

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Topics: Customers

Need More Attendees at Your Events? Go Where the Drivers Are- FORUMS!

Date

November 22, 2013 by Jennifer Ghidinelli

We all know how obsessive drivers can be.  They’re obsessive about their cars/karts, about their times, about their gear, about their in-car video and most importantly, about talking about their cars/karts, their times, their gear and their in-car video.  A lot of this chit-chat happens in forums.

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Topics: Marketing

Webinar Reminder- More Automation with Validation Rules

Date

August 14, 2013 by Jennifer Ghidinelli

Photo by Kyle WhitneyThere's still room to register for our upcoming webinar on mastering validation rules!  These rules help steer your attendees through your registration form and remove unnecessary work on the back end.

They are most commonly used for:
  • Enforcing race compliance fees
  • Requiring valid membership or preventing non-members from registering
  • Enforce base and indexed/PAX classes for auto cross
  • Verifying that a race transponder is on file
  • Checking the vehicle make for marque-specific events
  • Making sure guest names are filled out for additional tickets
  • And more!

If you want to learn more, join our free webinar:

More Automation with Validation Rules
Friday, April 19th
10am PST/1pm EST
We'll teach you everything you need to know!

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Topics: Features, Webinar

Webinar: More Automation with Validation Rules

Date

August 12, 2013 by Jennifer Ghidinelli

Photo by Kyle WhitneyEver get frustrated with your attendees because they don't read your registration form and ignore all your directions?  Good news, setting up validation rules can help steer them down the right path and save you time.  Bad news, we still haven't cracked the code on making your attendees read what's in front of them!

Validation rules are a powerful way of checking for registration conditions and taking action. A broad selection of rules let you enforce specific rules and policies with great precision.  They are most commonly used for:
    • Enforcing race compliance fees
    • Requiring valid membership or preventing non-members from registering
    • Enforcing base and indexed/PAX classes for auto-cross
    • Verifying that a race transponder is on file
    • Checking the vehicle make for marque-specific events
    • Making sure guest names are filled out for additional tickets
    • And more!

 If you want to learn more, join our free webinar:

More Automation with Validation Rules
Friday, April 19th
10am PST/1pm EST

We'll teach you everything you need to know!


Join our Webinar

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Topics: Features, Webinar

Are Your Attendees (Even the Older Ones) Using Social Media? YES, YES, YES!!!

Date

August 12, 2013 by Jennifer Ghidinelli

Social Media
Our customers are always looking for creative ideas to promote their events and increase attendance.  Back in February we hosted a webinar called 7 Killer Tips on Filling Your Events and it was our best-attended webinar to date.  Some of the cheapest and most effective promotion tools out there are through social media.  Is this a good idea for your organization?

Let’s face it, attendees at the types of motorsport events our customers put on, in general, skew a little older.  We hear it all the time, “my attendees don’t use computers.”  Or “my attendees don’t look at Facebook.”  In fact the opposite is true.  According to a report released by the PewResearch Center, as of December 2012

67% of online adults use social networking sites!


That number is staggering!  And if you looker deeper into the numbers you’ll find that it’s not just young people cruising these sites.  Here are the stats for the number of internet users by age that are using social media networking sites:

  • Ages 30 to 49- 77%
  • Ages 50 to 64- 52%
  • Ages 65+- 32%


So the next time you consider forgoing Facebook or Twitter to promote your event because your attendees aren't on these sites, think again!

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Topics: Marketing

It's Driver's Buying Season- Are You Listed On Our Calendar?

Date

January 15, 2014 by Jennifer Ghidinelli

National CalendarIt's that time of the year! The weather is getting a little warmer, the flowers are blooming, and drivers are dreaming about their upcoming season.  The vast majority of drivers have a set budget and set time limit dedicated to chasing that checkered flag each year.  And where do they look to determine which events they'll attend?  The MotorsportReg.com National Calendar.

Last year over 500,000 people viewed events on our website and at the writing of this post, nearly 1,800 events were listed on our calendar!  If your events aren't listed, you're missing out.  And it's best to list all of your events for the entire year.  NOW. Why? Because drivers are making their buying decisions today for the whole year. If they don't see your event, they're choosing an event from another organization.

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Topics: Marketing

Winning Big at the SCCA National Convention in Vegas

Date

June 11, 2013 by Jennifer Ghidinelli

All images by Stacy KingLast week we attended one of our favorite conventions of the year, the SCCA National Convention, in Las Vegas!  This was our 6th return visit and each year just keeps getting better and better.  As usual, our team manned the MotorsportReg.com booth alongside our friends Ryan Staub from Lockton Affinity HPDE Insurance and Bill Wade from Tire Rack Street Survival.both

The reason we love this convention so much is because we LOVE meeting our customers and talking to them in person.  It’s the best opportunity to answer questions and get feedback that we use to make our service even better.  And let’s be honest, our customers are our biggest cheerleaders and hearing how we help them make their events easier and more fun to organize is music to our ears!  So thank you for your enthusiasm!

Founder Brian Ghidinelli gave two presentations this year, his normal MSR Training presentation (which we’re happy to say had more attendees than ever) and a live version of our popular webinar, 7 Killer Tips on Filling Your Events.  Both were very well received.preso hands

This year was special for another reason.  The SCCA inducted some very big names into their Hall of Fame including Bobby Rahal, Skip Barber and Carroll Shelby.  Check out the write up and some great pics here.

A big thanks to the SCCA for having us and being such a cooperative and valuable partner.  See 'ya next year!

All images thanks to Stacy King

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Topics: Travel

[Webinar Recap]- 7 Killer Tips on Filling Your Events

Date

January 22, 2025 by Jennifer Ghidinelli

A few weeks ago we hosted our most successful webinar yet, 7 Killer Tips on Filling Your Events.  And this past weekend we presented it again before a very enthusiastic crowd at the SCCA National Convention.  In case you missed it you can check out the recording here.  And you can download the slides here.

If you want to be notified of upcoming webinars sign up below!

YES! I want to hear about future  webinars and training courses.





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Topics: Marketing, Webinar

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