Brian Ghidinelli

Recent Posts

Changes to Email Blaster (or, How I Hate noreply Addresses)

Date

April 19, 2014 by Brian Ghidinelli

Yahoo's DMARC change, how it broke your email and what we're doing to fix itOn Friday, we pushed a significant change to our email blaster which has a major impact on how you send email from MotorsportReg and (hopefully) a minor impact on how you receive responses to those emails.

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Topics: Misc

Heartbleed Vulnerability Response

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April 9, 2014 by Brian Ghidinelli

heartbleedYou have likely received a number of emails or seen blog and social media posts regarding security vulnerability CVE-2014-0160 which is being called the Heartbleed Bug. It affects OpenSSL, an underlying library which encrypts information sent across 60% of the Internet. It's what powers the "S" in https:// when you access secure web sites so you see the lock icon in your web browser.

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How Do You Steer This Thing?

Date

April 9, 2014 by Brian Ghidinelli

wheel-off-750x407

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Topics: Racing

We'll See You at the BMW CCA Oktoberfest 2013

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August 15, 2013 by Brian Ghidinelli

ofest 2013

Beginning today, the BMW Car Club of America is holding their annual Oktoberfest at Mazda Raceway Laguna Seca. This 5-day extravaganza includes driving events such as car control clinics, driving schools, and autocrosses, as well as social events including BBQ's, wine tasting and a casino night.

I've instructed with the Golden Gate Chapter in the past and jumped at the chance to instruct during the HPDE event at Oktoberfest. Many of our customers are BMW CCA regions and this will be a great opportunity for me to meet our newer customers and reconnect with our older ones.  And let's face it, it's hard to pass up the chance to drive Laguna Seca.

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Topics: Travel

Registration Form Co-Drivers, Text & Photos

Date

August 13, 2013 by Brian Ghidinelli

View of a team created by Co-Driver PickerFor the past few weeks we have been quietly testing some enhancements to the registration form. Co-Driver Pickers, while not glamorously named, let attendees indicate when they are sharing a vehicle with another participant so you, as the organizer know about it. Text Blocks, one of the form layout options, let you embed rich text including links and photos anywhere on the registration form for more descriptive text and endless merchandising opportunities.

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Topics: Features

Modernizing Rally Notes

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August 14, 2013 by Brian Ghidinelli

Tulip iPad ScreenshotHappy new year! If you've ever seen a rally course book, you might be familiar with Tulip diagrams. The people at Long Haul Software have designed a iPhone/iPad Roadbook Editor that draws and shares diagrams for building route notes.

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Topics: Misc

Kids Just Aren't Into Cars

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August 14, 2013 by Brian Ghidinelli

"The younger generation just isn't into cars like we were." I've heard three variations of this in the past two weeks from car club leadership. It stems from a shortage of young enthusiasts turning up to events so the knee-jerk reaction is that it must not be the product on sale but rather the consumer has changed. I'm not so sure I agree. Allow me to present exhibits A, B and C:

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Topics: Marketing

Revenue Report Breaks it Down

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August 14, 2013 by Brian Ghidinelli

Whether you're a professional or volunteer event organizer, everyone wants to know the bottom line at a glance. Some organizations think about it in terms of cars, others in terms of entries and some groups have more complex formulas for what constitutes break even. While we can't intuit your revenue model, we can make it easy to apply our numbers quickly to whatever model you use.

You've Got Money report frequently used for tallying up inventoryWe have long had the event financial report (a breakdown of who paid and how much) and an ordered inventory report (what people bought). The former shows each and every transaction for an event (both online, like credit cards, as well as offline, like cash and check), while the latter shows a summarized tally of what each attendee ordered. The confusion occurs when organizers combine these two data sets, because one reports a summarized total by attendee while the other shows a per-transaction level of detail. If you combine them, you're likely to get duplicate inventory lines and the totals don't match.

Revenue by package contains payments, packages and inventory in one reportA better financial summary was in order, but we heard loud and clear that organizers didn't want to look at multiple reports so we built a new "Event Revenue, Packages, & Inventory" financial report. By attendee, it shows (1) payment totals by type, (2) total revenue and fees, (3) packages ordered and (4, not shown) inventory items those packages contain. From the simplest to most complex event, this report now tells you everything you need to know about the financial and logistical aspects of your event.

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Topics: Features

Saving Leading Zeros

Date

June 11, 2013 by Brian Ghidinelli

Leading zeros in Excel - keep 'em safe!Raise your hand if you've opened a report in Excel before that contained leading zeros only to find them disappear. Everyone? Yup, that matches our experience as well. Good news!  Through some trickery, we've taught Excel to open our reports and treat certain columns as text instead of numbers. Leading zeros from vehicle numbers, transponders and zip codes will no longer appear on the back of milk cartons.

While the zero dropping is an Excel issue, this new method embeds a hint in the XLS file saying, "Hey, don't do that!" The trick is to use cascading style sheets (CSS) to let Excel know how you want a particular column in a table (spreadsheet) formatted. We picked up those tips from Niall's Blog.

This improvement eliminates several steps of exporting and opening CSV files and explicitly identifying columns as text. Enjoy doing less - that's that we're after when we make organizing events easier and more fun.
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Topics: Features

Move & Copy Registrations

Date

June 11, 2013 by Brian Ghidinelli

Things come up. Plans change. Cars break. A registrar who hasn't received a cancellation or rescheduling request has never organized an event. While many organizations have strict cancellation policies, there are often legitimate reasons for leniency. We know of at least one attendee who wrecked their car on the way to the track, ending their weekend before it started. These are moments of opportunity by being flexible. A credit towards a future event keeps the participant with your organization (and their entry fees) and turns a customer into an advocate.

Now you have to turn policy into action. How do you move their registration to a future event? Or how can you take a season subscription, like for Autocross, and enter the driver in all 10 events after they pay a one-time discounted entry fee? How can you help a busy parent reschedule their teenager's Street Survival entry for a couple of months down the road?

Screenshot of the new copy feature link on the registration screenEnter our new attendee copy feature. Whether you want to copy the registration details to one event or ten, you can quickly select and migrate all of the details to future events.

One of the benefits of MotorsportReg.com is that each event can be configured differently meaning options available for the original event may not be available for future events. That's OK - we automatically try to link up your fees and questions and let you massage them in the event we can't find a match.

For more details, check out the documentation.
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Topics: Features

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