We gave two presentations earlier this year at the BMW CCA and SCCA National Convention on social media strategy for car clubs. One of our recommendations was to use an editorial calendar in order to help plan content and marketing in advance. So long as everything remains in the head of a single volunteer, it's impossible to share the workload. We saw many eyes grow wide with excitement as we talked about scheduling all of the emails, Facebook posts and tweets for an event in one sitting using a social media dashboard like
We've always worked to reduce the amount of paper needed leading up to an event. Killing spreadsheets is our guilty pleasure. But in most cases the time comes when the registrar prints out a final set of reports, shuts down the computer and heads to the event relying only on paper. Today, we're excited to introduce a new "Checked In" status and the corresponding on-site Check In feature that helps eliminate paper at the event too!
I'm on my way back from Ft. Worth, Texas from two days with the leadership of 
We are very excited to announce our new relationship with the Mercedes-Benz Club of America. Beginning in 2012, MotorsportReg.com will be the Official Registration Service to the 83 Sections and 30,000 members who support the silver arrows.
For most of our customers, late November through February is the "off-season". For us here at HQ, this is often our busiest time of the year. The phones and inboxes are pretty quiet but we're heads down working on sales and marketing programs, deploying major updates to our service that would be too disruptive for the middle of the season and we're also on the road a lot visiting and speaking with customers.
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