Kids Just Aren't Into Cars


August 14, 2013 by Brian Ghidinelli

"The younger generation just isn't into cars like we were." I've heard three variations of this in the past two weeks from car club leadership. It stems from a shortage of young enthusiasts turning up to events so the knee-jerk reaction is that it must not be the product on sale but rather the consumer has changed. I'm not so sure I agree. Allow me to present exhibits A, B and C:

I don't know anything about these events or organizations. I dug them up with a quick YouTube search which tells me there are plenty of groups like this out there. And that they're good at media.

Food for thought

  1. What's the average age of the participants and spectators?
  2. Does it look like they have disposable income?
  3. Is there any question that they love cars?

Before you start yelling, "get off my lawn!", subtract 10, 20, 30, even 40 years from your age and remember back to when your parents probably thought you were a rebel who got into too much trouble staying out too late making too much noise messing around with cars, music and members of the opposite sex.

Here's your homework: leave a comment with one idea for how you help your organization address the next generation of car enthusiasts.

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