Jennifer Ghidinelli

Recent Posts

Pole Position- SpeedSF's Patrick Chio

Date

December 17, 2015 by Jennifer Ghidinelli

Patrick_Chio.jpgThe San Francisco Bay Area is chock full of motorsport enthusiasts which makes for a large, but competitive market for event organizers. You'll find all of the marque car clubs, the major club racing organizations and quite a few do-it-yourselfers. But Patrick Chio and his team at SpeedSF somehow manage to cut through the noise and run very successful HPDE and Time Trial programs.

Patrick first grabbed our attention with his awesome promotional emails. Great images, a clear, concise message, and simple design really made them stand out. And they're effective- a lot of the run groups sell out and SpeedSF has gone from hosting 4 events when they first started with MotorsportReg in 2013 to hosting 22 events in 2015! I asked Patrick to share the secrets to his success in this uber competitive market.

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Topics: Customers, Pole Position

Heading to Indy for PRI 2015

Date

December 2, 2015 by Jennifer Ghidinelli

PRI_2015.pngNext week we're heading to Indianapolis for the Race Track Business Conference and the Performance Racing Industry Tradeshow. We look forward to these two events every year. While us California-natives could do without the cold weather, it gives us a chance to see many of our customers, partners and MSR users face-to-face. If you're attending, let us know- we'd love to meet up!

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Topics: Travel

Payments 3.0: More frequent & flexible + better refunds

Date

January 6, 2016 by Jennifer Ghidinelli

This year has been chock-full of new features and upgrades! Photo uploads, email attachments, and season registration. Custom vehicle fields, email blaster for multiple events, and enhancements to our REST API, just to name a few.

But the next upgrade we're releasing is the big Kahuna! We've been working on this for over a year now. With several months of successful live testing, we are finally ready to announce-

A NEW PAYMENT PLATFORM!

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Topics: Features

A Resource Library for Organizers and Drivers

Date

September 30, 2015 by Jennifer Ghidinelli

libraryOver the last several years we've produced a little treasure chest of material for organizers to run better events and drivers to improve their skills.

Now you can find those gems plus all of our other tools and education in one place. Introducing our new content libraries:

You'll find all of our templates, e-books and webinars in these libraries and we'll post all of the new content we create to these pages too. It'll be your one-stop shop for all our goodies. Happy learning!

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Topics: Webinar

Need drivers, instructors or workers for your event?

Date

September 16, 2015 by Jennifer Ghidinelli

Let us help!

Back in 2013 we added a few new additions to our email lists and posted this opt-in box in a few places in MotorsportReg.

Email_Lists

We're using these lists to directly help our organizers and participants. Over the last year these lists have grown like crazy! And more of our organizers are taking advantage of them and seeing great results.

Last minute track specials- 27,000 subscribers!

This list is specifically for attendees looking for a good deal on track time. It can be used by organizers on our Premium plan offering a last minute discount on open track days or HPDEs. We send it to everyone within 300 miles of the venue and generally reach 3,000 to 4,000 people. Below are some of the actual results after sending out an email blast:

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Topics: Features

We just passed 1 MILLION registrations!

Date

August 12, 2015 by Jennifer Ghidinelli

1_million_reg_badge_2

Pass me the champagne! This is like winning LeMans, the Indy 500, the Monaco Grand Prix and Daytona 500!

Okay maybe that's getting a little carried away, but we are super excited over here.

We started out with 1 registration for one driving school. Now we've got 222,831 driver school registrations under our belt plus 777,169 more for everything from club races to karting and motorcycle schools to rallies.

It takes a lot of clubs, a lot of events, a lot of organizers and a TON of participants to hit that number and we thank each and every one of you 1 million times over. 

Below is the press release we issued this morning announcing our major milestone. Now on to the next million...

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Topics: News

Pole Position- Track Junkie's Paul Conquest

Date

August 3, 2016 by Jennifer Ghidinelli

Paul_ConquestAs I prepped this blog I was impressed with the creativity and ingenuity of our featured organizer, Paul Conquest. He just bought a school bus in order to give his drivers more track time, drastically changed his hours to snag new members from other areas of motorsport, and created a unique experience that solved one of the biggest issues in his organization, had his members begging for more, and made money!

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Topics: Customers, Pole Position

5 Quick and easy promotion ideas

Date

June 24, 2015 by Jennifer Ghidinelli

easy promotion ideasA few weeks ago I worked with one of our new customers, East10Drift, who was looking for some quick and easy promotion ideas. His event was right around the corner and he needed some more registrations. If you're a MotorsportReg customer, we do lots of promotion on your behalf. But that's never going to be enough. The ideas I shared with East10Drift aren't ground breaking and aren't going to flood your events with new attendees- but they're simple, most of the time free, and easily overlooked. 

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Topics: Marketing

How to remove the member # box from your registration form

Date

May 6, 2015 by Jennifer Ghidinelli

If you run events and either don't have members or don't care to collect member numbers, you've probably complained to us how much you hate the member # box at the beginning of your registration form. It looks something like this:

member_app_WH

Now, as the instructions below the box say, your attendee can just leave the box blank and move on to your registration form. But we all know that attendees don't read! So we've given you the option to remove this box from your registration form. Here's what this page looks like if you choose to remove the box:

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Topics: Features

2 New Webinars- Everything Autocross and Member Engagement

Date

April 1, 2015 by Jennifer Ghidinelli

Since it's been awhile since we've done a webinar, we decided to bring you 2 of them!

How to re-energize your members and get them off the bench

Jeff Cowan from the Golden Gate Chapter BMW CCA will show you how they transformed their club by using social media, web and email to improve membership engagement.

You'll learn how to:

  • drive engagement through email, website and social platforms
  • improve communication and event variety
  • increase brand awareness
  • spread the work load to prevent volunteer burn-out
  • implement real world examples in your club

Click here to register

Learn how to Autocross, faster!

Mazda Motorsports is joining us for this panel presentation on how to make the most on a precious few runs! Our experts include Karen Babb-Multi-time National Champion and SCCA Hall of Famer, Neal Tovsen-author behind ConeCoach.com and podium finisher at the SCCA Solo Nationals, and Rachel Kerswill- Mazda Solo National Champ.

You'll learn how to:

  • Craft your run strategy
  • Break down the course like a course designer
  • Understand how to use data to maximize each successive run
  • Prepare mentally to focus and counter nerves
  • Benefits and drawbacks to working as a team in Solo
  • What to look for in a potential partner

Click here to register

Both webinars will be held on Tuesday, April 14th- Learn how to Autocross, faster at 9 am PST and How to re-energize your members and get them off the bench at 12 noon PST.

These webinars are FREE so please pass them along to anyone who might be interested.

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Topics: Webinar

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