The San Francisco Bay Area is chock full of motorsport enthusiasts which makes for a large, but competitive market for event organizers. You'll find all of the marque car clubs, the major club racing organizations and quite a few do-it-yourselfers. But Patrick Chio and his team at SpeedSF somehow manage to cut through the noise and run very successful HPDE and Time Trial programs.
Patrick first grabbed our attention with his awesome promotional emails. Great images, a clear, concise message, and simple design really made them stand out. And they're effective- a lot of the run groups sell out and SpeedSF has gone from hosting 4 events when they first started with MotorsportReg in 2013 to hosting 22 events in 2015! I asked Patrick to share the secrets to his success in this uber competitive market.