Now Even MORE People Are Seeing Your Events

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August 26, 2014 by Jennifer Ghidinelli

You probably already know (because we love talking about it!) that last year over 900,000 people looked at events on our calendar.  This is one of the many benefits of being a MotorsportReg customer.   We are THE marketplace for people looking for motorsport events and just having your event listed with us helps increase your registrations.  On a regular basis our organizers tell us they got a brand new participant because they saw it on motorsportreg.com.

SyndicationOver the last several months we've been working on a little project to get even more eyeballs looking at your events (and hopefully registering).  We have teamed up with a few key syndication partners to help spread the word about your events including regional newspapers, major search engine sites and major (non-motorsport) event sites.

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Topics: Features

MotorsportReg Feature Updates- May/June

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July 22, 2014 by Brian Ghidinelli

Many people don't realize but we make changes to MSR all the time - as frequent as multiple times per day.  Each update adds or improves the service and fixes bugs.  Many of these changes are small in nature so when Jennifer asks me, "What did you do recently?", it can feel like there's nothing newsworthy to pass along.  Thankfully I have a number of significant changes which makes writing this update a lot easier!

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Topics: Features

FREE Online Seminar- How to Use the Media to Provide Value to Your Sponsors

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July 15, 2014 by Jennifer Ghidinelli

Race_to_Business_Suit-_blogWhether you're trying to getsponsorships for your event, charity or personal racing career, you know that right after you give them your pitch, the first thing out of your potential sponsor's mouth is
"What's in it for me?"

In our upcoming online seminar, Dean Case, Mazda Motorsports Communication Officer, will help you answer that question.  He'll give you the inside scoop on how to use the media to provide value to your partners (AKA sponsors) in his presentation- Winning Off the Track.

You'll learn

  • The role of the media (it is not their job to make you famous)
  • The difference between a press release and a sponsor update
  • How to develop a plan to become the local hero
  • The need for follow-up and why it matters
  • The value of social media
  • Details that make the difference

Webinar details

  • Wednesday, July 30th
  • Two times-9 am PST/ 12 noon EST and 1:30 pm PST/ 4:30 pm EST
  • 60 minutes including 30 minutes of Q&A
  • Hosted by Dean Case and Brian Ghidinelli
  • Space is limited!

Reserve your seat now>>

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Topics: Webinar

Pole Position- Sydney Davis

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July 8, 2014 by Jennifer Ghidinelli

Sydney_DavisUsually in our Pole Position blog title we highlight a person and their organization. But Sydney Davis is involved in so many organizations that we couldn’t fit them all in - MSR Houston, MSR Houston Charities, Houston Region SCCA, Gulf Coast Vintage Racing Association and SCCA Southwest Division. She’s one busy girl! She graciously took a few minutes out of her busy schedule to share how she runs successful events for so many organizations.

Sydney came from a racing family. Her dad and uncle started racing back in the 70s, and it's been a way of life since her first race at six weeks old. She wanted to be the first woman to win the Indy 500. But her parents didn't make enough money, so she settled on journalism with the hopes of working for a race team.

The opportunity to work at MSR Houston came along and she jumped at it. She’s been there since 2007, starting as an instructor and working her way up the ranks to Director of Events and Schools. In her spare time, not that she has much, she races an E Production Miata in the SCCA Southwest Division. She also enjoys photography, cooking all sorts of things, and making the occasional quilt. And yes, she has made a racing flag quilt. She takes it with her on race trips.

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Topics: Customers

Collector Car Appreciation Day- July 11th

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July 1, 2014 by Jennifer Ghidinelli

Many people in our community got their first glimpse into motorsports with their parents and an old car.  Some had a muscle car growing up and others still keep a "fun" car in their garage to play with when they're not at the track.  July 11th is a chance to show your pride for these old vehicles on Collector Car Appreciation Day.

The SEMA Action Network has created a day to celebrate these special cars for those who carve out precious resources and time to express their individuality through these machines: old or new; stock or modified; domestic or foreign. By taking over the streets to showcase the hobby’s diversity in a unified way, many more will be inspired to share our four-wheeled passion. 

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Topics: Marketing

Push Your Events Like You Push Your Driving

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June 25, 2014 by Brian Ghidinelli

I instructed recently for a new program organized by the Golden Gate Chapter of the BMW CCA.  For those keeping notes, GGC was the club for whom I built the original prototype of MSR back in 2002.

GGC has a successful ladder system that moves participants from low-cost, low-commitment entry-level activities like car control clinics to higher-cost and higher-commitment events like autocross and HPDEs.  The challenge they have faced is keeping advanced drivers in their program. Some go on to club racing, some become instructors, but others simply get lost in the vast wilderness that is "open track days".

BMW-HPDE

If you're brainstorming solutions to this problem, you might throw out ideas like more track time, better instructors, or more liberal passing, to help retain those experienced students. Those might work but lots of groups do that.  GGC tried something totally different.  They purchased 7 GPS-based data acquisition units and invited 7 instructors with racing and data acquisition experience (who could translate the squiggly lines into meaningful instruction) to create a personalized "Advanced+" offering.  An increased entry fee bought the use of the data system, one-on-one coaching and double the track time to apply and learn from the intensive instruction.

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Topics: Customers, Marketing

Brian Ghidinelli Featured in SportsCar Magazine

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June 17, 2014 by Jennifer Ghidinelli

SportsCar_MagazineBack in March when we attended the SCCA National Convention, our Founder, Brian Ghidinelli, was approached by SportsCar Magazine to share his "SCCA life story."

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Topics: Misc

Webinar- Everything You Know About Race Tires is WRONG

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June 12, 2014 by Jennifer Ghidinelli

"Racers are very aware that tires are a big deal.  But they have a tough time getting good info on tires and how they work on their car."- Paul Haney

Not anymore!  Paul Haney, author of  The Racing & High-Performance Tire, will share his vast knowledge on race tires and how they work in our upcoming FREE webinar- An Introduction to the Unique Characteristics of Race Tires.

Firestone_tires_2011_Indy_Japan_300You'll learn:

  • Why rubber is such a unique material
  • how a tire uses slip angle to generate cornering forces
  • why tire pressure is so important for grip and control
  • why driving offline in the rain is faster
  • why balance is so important
  • and much more!

Webinar details:

  • Wednesday, June 25th
  • Two times- 9 am PST/ noon EST and noon  PST/ 3 pm EST
  • 60 minute webinar followed by 30 minute Q&A session
  • Hosted by Paul Haney and Brian Ghidinelli
  • Space is limited!

Click here to register for this FREE webinar.

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Topics: Webinar

Why Participants LOVE Online Registration

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June 5, 2014 by Jennifer Ghidinelli

I_Love_Online_RegBelieve it or not, there are still some organizations out there that don't offer online registration for their events.  As a participant, we can't tell you how annoying this is.  It's a considerable barrier-to-entry for a lot of people.  And rule number one in increasing attendance at your events is to make it as easy as possible for people to get registered.

So for the non-believers out there still using paper forms, we've put together a list of the top 8 reasons why participants love online registration.

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Topics: Features

The Best Father's Day Gift EVER

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June 3, 2014 by Jennifer Ghidinelli

Wow it's June already?!  And I guess that means Father's Day is less than two weeks away... 

If that caught you by surprise too and now you're frantically wondering what you're going to get dear-old-Dad, we've got the perfect gift idea!  Or maybe you're a Dad yourself and you're tired of getting a tie or a coffee mug every year.  Use our hints to "suggest" to your loved ones what you really want.

Fathers_Day

Motorsport Events- the Ideal Gift 

It's a fact that quite a few men (and frankly a lot of women too) LOVE motorsports.  Well we happen to be an authority on motorsport events and currently have 1,562 events listed on our calendar.  And with our recently updated calendar search functionality, I know we can find the one that best suits your Dad.  First, determine what kind of Dad you have.  Then use our suggestions below to find him the perfect event. 

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Topics: Misc

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