Do You Have What it Takes to be a Motorsport Event Organizer?

Date

April 15, 2014 by Jennifer Ghidinelli

ChecklistLast fall we surveyed our event organizers on a variety of topics and one of the questions we asked was

"What skills are required in your role as an event organizer?" 

Perhaps if you've never been an event organizer you might guess that the answer is "must love cars /motorcycles /karts (fill in the appropriate vehicle)".  Turns out that answer didn't come up once. 

So what does it take?  Below are the top 7 answers from our survey.

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Audi Club Release and Waiver Form is Live

Date

April 10, 2014 by Jennifer Ghidinelli

Audi Club Chapters we just made your event weekends a little easier!  We released a new report- Release and Waiver of Liability that will save you some time in your registration lines.Audi_Waiver

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Topics: Features

Heartbleed Vulnerability Response

Date

April 9, 2014 by Brian Ghidinelli

heartbleedYou have likely received a number of emails or seen blog and social media posts regarding security vulnerability CVE-2014-0160 which is being called the Heartbleed Bug. It affects OpenSSL, an underlying library which encrypts information sent across 60% of the Internet. It's what powers the "S" in https:// when you access secure web sites so you see the lock icon in your web browser.

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How Do You Steer This Thing?

Date

April 9, 2014 by Brian Ghidinelli

wheel-off-750x407

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Topics: Racing

How to Send Targeted Emails in MotorsportReg

Date

April 3, 2014 by Jennifer Ghidinelli

Sliced_BreadIf you read our last blog, hopefully you understand how powerful slicing and dicing your email list is when promoting your events. Here's a quick recap:

  1. Sending the right message to the right people at the right time makes your message more relevant.
  2. People are more likely to open and read emails targeted directly to them, improving your results.
  3. When you consistently send relevant emails, your email reputation improves and your emails will less likely be ignored.

To really push home the point, we're giving you some promotion email examples based on segmenting your email list using our built-in Email Blaster.

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Topics: Marketing, Features

Slicing and Dicing Your Email List

Date

April 1, 2014 by Jennifer Ghidinelli

One of the cheapest and easiest ways to promote your events is through email.  In fact, we like it so much we wrote a blog with the 10 email promotion tips that every event organizer should know.  And with the frequent changes that Facebook makes to their News Feed, email is one of the best ways to make sure your message is getting to your attendees.

Email_SegmentingNumber eight on the top 10 email tips is all about segmenting your email list.  Very simply, it's about sending the right message to the right person- RELEVANCY!  This is a very powerful tool that can make a huge difference to your promotion efforts and it doesn't take that much more effort.  If you're not doing it already, we're here to convince you.  Here's why it matters:

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Topics: Marketing

Pole Position- GoPro Motorplex

Date

March 27, 2014 by Jennifer Ghidinelli

gorpro-motorplex-aerial

GoPro Motorplex is a world-class karting facility based in Mooresville, NC. A team of karting and racing professionals inspired and motivated by the growing karting business formulated the idea in 2009, broke ground in late 2011 and finally opened the doors of GoProMotorplex in October 2012.    

As large karting events were added to the event calendar, it became obvious that an easy, customized online registration solution was needed. The team at GoPro Motorplex contacted us and after some face-to-face conversations and training, they started accepting registrations on MotorsporReg.com in the summer of 2013. We sat down with the team to talk about their success running great events.

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Topics: Customers

Clever Postcard Marketing

Date

March 25, 2014 by Jennifer Ghidinelli

It's true that these days most organizations concentration their marketing online via social media, email, forums and websites.  But that doesn't mean that print marketing is dead.  This week we received a flyer in the mail from the Chicago Region SCCA that really caught my attention.

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Topics: Marketing

Spring Tune-Up for Event Organizers

Date

March 19, 2014 by Ann Boss Maycock

Mechanic_Tune_UpOver the last several months you've likely been working hard to prepare for this season's events, coordinating dates, setting schedules, confirming commitments, signing contracts, and it's finally all come together. Now it's time for the rubber to meet the road -- you need to get your events set up on MotorsportReg and pronto!

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Topics: Features

Easily Display Your Events Calendar In Your Website

Date

March 13, 2014 by Jennifer Ghidinelli

Wordpress_PluginLast week we announced our calendar overhaul now including full text search and event names, making it easier than ever to find events on our national calendar.  But if you're on our Premium plan, you can also embed your organization's events directly into your website with our Wordpress and Joomla plugins.

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Topics: Features

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