In the "support people doing good things" category, we just signed on to sponsor Coco's TrackSchedule.com. TrackSchedule.com is well-known among east-coast track junkies and many organizers list their events on her calendar (including some of our customers).
2006 is all about helping as many organizers as possible to have more fun by saving them time and effort. I like to think of this as a karmic +1.
I have some exciting news as well to announce tomorrow here at Pukka as well...