MotorsportReg.com coming to PCA Parade!

Date

June 11, 2013 by Claire Lanyado

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MotorsportReg will be at the 57th Annual PCA Parade in Salt Lake City starting Tuesday, July 9!  We’re coming to support the 34 Regions, 2 Zones and National Office who use MSR today as well as make new friends. Come and visit our booth in the Hospitality Room for a demo of our new online check-in feature or just to say hello and ask questions. We’ll also be showing off our new PCA membership verification (PCA Membership Verification).

We already attended the SCCA and BMW CCA conventions this year and are excited to spend time with the PCA!  Salt Lake City is home to many long-time customers including Miller Motorsports Park, Lapping Days and PCA – Intermountain Region.
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Topics: Travel

SCCA National Convention Presentation

Date

June 11, 2013 by Brian Ghidinelli

Following up on our presentation at the BMW CCA Congress last week, we presented our session on "How to Rule the Web (or at least get started)" yesterday in Las Vegas at the SCCA National Convention.



These slides are a slightly updated version of the BMW CCA deck so please download these.



Thanks for all of the great questions and comments. Now get out there and make one small step for 2012 to build on!

Update 3/6: I just learned this morning that in addition to Twitter and Facebook, HootSuite's social media dashboard also has installable apps for Flickr, YouTube and Tumblr. This gives you one single place to create and curate your content as we discussed during the preso. Give it a look!
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Topics: Marketing, Travel

BMW CCA Presentation Download

Date

June 11, 2013 by Brian Ghidinelli

BMW Car Club of America (BMW CCA)I'm on my way back from Ft. Worth, Texas from two days with the leadership of BMW CCA chapters from around the country. Every few years, the club holds a gathering for membership, treasurers and driving event staff to get together, share ideas and pow-wow.

I have previously attended this event in Atlanta and Salt Lake City but this time I was on the presentation schedule delivering my "How to Rule the Web (or at least get started)". Covering web, email and social media, this talk originated last year at the SCCA National Convention but was more narrowly focused. Based on some patterns I've observed over the past twelve months, I freshened up the content and included a few more recommendations.

The challenge of a conference like this is the wide range of audience expertise. There are some groups who have sophisticated online marketing programs updated daily and others who don't yet have a Facebook fan page. I attempted to provide enough introductory background at each step so inexperienced listeners have a feel for the who, what, where, when and why but also get specific with best practices and strategies for clubs that have a head start.

In addition to a complete printout, I've extracted all of my "Next Action" slides and links so there is a short document that can be shared within an organization. As I offered in my talk, I hope you find this information helping in planning, budgeting and executing your online marketing strategy. Membership recruitment and retention starts and ends with the troops on the ground (that's you)!



Don't forget to listen!


Listening through social media for customer serviceThere is a great article from SocialMediaExaminer.com all about dealing with unhappy customers over social media. Improve retention by using your social media accounts or dashboard to listen to what people are saying about you and intervene to correct a poor experience. Don't forget to also set up a Google Alert which will send you an email any time your organization appears in a web page new to Google's index. These are great ways to keep your ear close to the ground.

Photo credits


http://www.flickr.com/photos/pasukaru76/5268559005/sizes/o/in/photostream/
http://www.surrealplaces.com/
http://www.problogger.net/archives/2008/10/06/social-media-home-bases-and-outposts/
http://reallymichelle.wordpress.com/2012/02/22/ice-ice-baby/
http://www.flickr.com/photos/alfon18/4304973338/
http://www.flickr.com/photos/ceardach/4549876293/
http://www.flickr.com/photos/elycefeliz/6354180481/
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Topics: Customers, Travel

Upcoming Convention Schedule

Date

August 14, 2013 by Brian Ghidinelli

On the road again...For most of our customers, late November through February is the "off-season". For us here at HQ, this is often our busiest time of the year. The phones and inboxes are pretty quiet but we're heads down working on sales and marketing programs, deploying major updates to our service that would be too disruptive for the middle of the season and we're also on the road a lot visiting and speaking with customers.

Here's our travel and convention schedule so far for the 2011-2012 off-season:

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Topics: Travel

SCCA National Convention '10

Date

June 11, 2013 by Brian Ghidinelli

2010 SCCA National Convention in Las Vegas, NVFor the third year in a row we'll be representing MotorsportReg.com at the SCCA National Convention. Workers and leaders from all corners of the country (plus Guam and Puerto Rico!) will descend on the South Point Casino in Las Vegas for three days of meetings and socializing. We look forward to this event all year long - it's a great opportunity to meet the people who keep the wheels of the SCCA rolling. We'll have our booth as well as a few surprises that you won't want to miss whether you're a customer or not.

A tip for those who have yet to make hotel reservations - you can get a better deal than the SCCA convention rate by using Booking.com. We just made our reservations and saved an extra 20% like last year.

Watch for the return of the candy bowl but in a new, larger size!
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Topics: Travel

Deferred payment processing has landed

Date

June 11, 2013 by Brian Ghidinelli

Early sketch of planning for new payment feature - from 2005It's here. No, we really mean it. Two weeks ago, deferred payment processing went live in a silky smooth release on a lazy Sunday afternoon. We've been planning this feature literally for years starting with sketches dating back to 2005. The ability to control when attendees are charged - at the time of registration, at the cancel deadline, immediately before the event or even after the event is now available to all MotorsportReg.com users when upgrading to our Premium Plan.

But that's hardly all... let's run through the changes:

Deferred Processing & Settlement



dpp_individualOnce your account is switched to the premium plan, you'll see the following options for when to finalize registrations. We first started planning this feature over 18 months ago. There is a long list of technical hurdles to clear to provide this capability in a secure and robust manner. We're excited to introduce this first - no other motorsport registration service has this capability.

Attendees clearly see their payment will settle laterDuring registration, attendees enter their payment information like normal but rather than charge them on the spot, we'll simply verify their account and hold the data in our PCI DSS-compliant Secure Vault. This lets the payment settle much closer to the event as a benefit to the attendee.

As an organizer, you have two ways of flagging the payment for settlement: on a one-by-one basis while looking at an individual registration or in batch using the new Payments tool. One click and every attendee will be settled excluding cancellations. You'll never cut a refund check again!

Void 'til EOD



Void 'til EODWhen we charge a credit card, technically the card doesn't settle until we "close the batch". This happens automatically at midnight Pacific time. Until midnight, you can cancel a transaction with no fees and we've exposed this capability via the Void 'til EOD button (EOD = End of Day). You can use this to make adjustments or alternative arrangements with the attendee.

American Express



welcome_vert_thmb_90x90We've recently added American Express processing to round out our Visa, Mastercard, Discover and e-Check acceptance. There are some compelling reasons to add American Express: businesses report increased sales which might mean getting attendees off the fence and into your events. If you're interested in American Express, contact us for details.

Check or Cash? You decide.



checkorcashSome organizations want more detail in their payment report and we listened. You can now use our offline payment capability to record cash and check payments as well as arbitrary credit or discount amounts. This increased flexibility makes balancing your registrations easier and faster with more ad-hoc capability letting registrars and organizers bypass some of the restrictions that impact attendees. You can also edit credit and discount payments in case an adjustment is needed or you make a mistake.

Outstanding Credit Report



New credit report shows all outstanding creditsAnd released just this week to much rejoicing from treasurers around the country, the outstanding credit report will list all in-system credits that have yet to be redeemed. If you're tracking your outstanding credits as revenue on your books, this report will make it easier to reconcile year to year as well as monitor who has credit remaining.

Want a taste?



You don't have to beg. All of this is available on MotorsportReg.com today. If you're interested in upgrading, just give us a call or drop an email and we'll upgrade your account on the spot.
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Topics: Features, Travel

Thanks MiDiv!

Date

June 11, 2013 by Brian Ghidinelli

SCCA MiDiv Convention 2009MotorsportReg.com sponsored the 2009 SCCA MiDiv Convention in Kansas City, MO this past weekend. I had the opportunity to schmooze with some of our existing customers and meet new people from the 14 regions of MiDiv. We handled online registration for the event and I gave two presentations titled "Online Registration 2.0", our take on the emerging opportunities and responsibilities around online registration. Both were well attended and I received great questions from Club Racing, PDX, Rally and Solo chairs.

Thanks to Donna Hill, the event chairperson, for her hospitality and help in getting us involved in the event. It was our third SCCA event of 2009 and every bit as great as the previous two. She doubled as an excellent emcee for the awards banquet on Saturday night!
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Topics: Travel

2009 SCCA National Convention

Date

June 11, 2013 by Brian Ghidinelli

Just a reminder - we'll be at the SCCA National Convention Feb 19th-21st in Las Vegas. If you're at the convention, stop by our booth and say hi! We'll be giving demonstrations of our latest features and showing why organizations continue to upgrade from their existing systems to MotorsportReg.com. Our customer count now includes 150 organizations and 24 SCCA regions!

See you there!
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Topics: Travel

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