For those nerdy number crunchers out there on our Premium Plan, we have an early Christmas present for you: Google Analytics Integration. You can hurry to your Account Options screen and input your Google Analytics Property ID (looks like UA-XXXXXX-Y). Once saved, we'll immediately start using it to record visitor statistics on the following pages:

• Private landing page (e.g., http://YourOrg.MotorsportReg.com)
• Advertisement
• Requirements
• Order form
• Attendee list
• Profile Add (add organization to profile)
• Results

If you use an email service provider who supports Google tracking parameters or you build your own links, you can track how many people click a given link and from what source. This opens up endless opportunities for measuring your efforts and dipping your toe into the water with A/B testing.

At this time we can not include your tracking code on the receipt/confirmation pages because those screens may feature more than one event from multiple organizations. But there's plenty of other data for you to analyze!

If you aren't yet a Google Analytics user, we strongly recommend you head over and open an account. It takes only a couple of minutes of cutting and pasting a few lines of text to get your website started and you on your way to a more productive, informed season!