Brian Ghidinelli

Recent Posts

Targeting press releases to potential enthusiasts

Date

June 11, 2013 by Brian Ghidinelli

Formula RallyX Image - picture by Mike MalsedThe dirt-loving guys over at Formula Rally-X are waging something of an uphill battle: convincing Americans to give Rallycross in the Southwesternish United States. It's not that Rallycross isn't fun, it's that not everyone knows it exists nor that they can get off the sidelines and join in the action.

That's why this press release at Off-Road.com is a genius marketing maneuver: expose your oh-boy-this-is-so-much-fun event format to people who already like taking their vehicles off road and getting dirty. Think about your program: where might you find like-minded folks who aren't aware your program exists and that they can get involved?
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Topics: Marketing

Racers get updated entry lists

Date

June 11, 2013 by Brian Ghidinelli

attendee_race2Our racing customers have been vocal about a more competitive-oriented entry list for their events. While most events are suited just fine to an alphabetical list with sorting enabled, racers have more sophisticated needs. They want to know how many people are coming and how many people are in their class. Is it going to be a tough weekend? Is their top competition signed up? Ok, lock and load, they'll be there too.

attendee_race1Tonight we rolled out an update that includes customized entry lists for any event flagged as Club Racing or Autocross. Club Racing events include a total by group at the top (if Group is checked in your attendee list settings) and then break down the entries by class with sub-totals. Check out this SCCA Cal Club example.

attendee_soloAutocross events get a similar treatment except for special handling for events that use our built-in PAX class support. These events will see PAX classes listed first, followed by a per-class break down with sub-totals. SCCA South Carolina's Solo program has a good example which includes PAX classes.

attendee_basicAll other event types will continue to display the same entry list which is by default sorted by name. Once more than 10 entries are displayed, we enable clickable headers which will sort the table in any direction desired like in this PCA Northern New Jersey driving school.

Clubs control these lists and it's possible for it to be entirely disabled. Each list is cached for 15 minutes at a time for performance reasons so it may take a moment before new registrations show up. We love giving people what they want - now get back to racing!
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Topics: Features

Deferred payment processing has landed

Date

June 11, 2013 by Brian Ghidinelli

Early sketch of planning for new payment feature - from 2005It's here. No, we really mean it. Two weeks ago, deferred payment processing went live in a silky smooth release on a lazy Sunday afternoon. We've been planning this feature literally for years starting with sketches dating back to 2005. The ability to control when attendees are charged - at the time of registration, at the cancel deadline, immediately before the event or even after the event is now available to all MotorsportReg.com users when upgrading to our Premium Plan.

But that's hardly all... let's run through the changes:

Deferred Processing & Settlement



dpp_individualOnce your account is switched to the premium plan, you'll see the following options for when to finalize registrations. We first started planning this feature over 18 months ago. There is a long list of technical hurdles to clear to provide this capability in a secure and robust manner. We're excited to introduce this first - no other motorsport registration service has this capability.

Attendees clearly see their payment will settle laterDuring registration, attendees enter their payment information like normal but rather than charge them on the spot, we'll simply verify their account and hold the data in our PCI DSS-compliant Secure Vault. This lets the payment settle much closer to the event as a benefit to the attendee.

As an organizer, you have two ways of flagging the payment for settlement: on a one-by-one basis while looking at an individual registration or in batch using the new Payments tool. One click and every attendee will be settled excluding cancellations. You'll never cut a refund check again!

Void 'til EOD



Void 'til EODWhen we charge a credit card, technically the card doesn't settle until we "close the batch". This happens automatically at midnight Pacific time. Until midnight, you can cancel a transaction with no fees and we've exposed this capability via the Void 'til EOD button (EOD = End of Day). You can use this to make adjustments or alternative arrangements with the attendee.

American Express



welcome_vert_thmb_90x90We've recently added American Express processing to round out our Visa, Mastercard, Discover and e-Check acceptance. There are some compelling reasons to add American Express: businesses report increased sales which might mean getting attendees off the fence and into your events. If you're interested in American Express, contact us for details.

Check or Cash? You decide.



checkorcashSome organizations want more detail in their payment report and we listened. You can now use our offline payment capability to record cash and check payments as well as arbitrary credit or discount amounts. This increased flexibility makes balancing your registrations easier and faster with more ad-hoc capability letting registrars and organizers bypass some of the restrictions that impact attendees. You can also edit credit and discount payments in case an adjustment is needed or you make a mistake.

Outstanding Credit Report



New credit report shows all outstanding creditsAnd released just this week to much rejoicing from treasurers around the country, the outstanding credit report will list all in-system credits that have yet to be redeemed. If you're tracking your outstanding credits as revenue on your books, this report will make it easier to reconcile year to year as well as monitor who has credit remaining.

Want a taste?



You don't have to beg. All of this is available on MotorsportReg.com today. If you're interested in upgrading, just give us a call or drop an email and we'll upgrade your account on the spot.
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Topics: Features, Travel

Free Rally Font for Download

Date

August 14, 2013 by Brian Ghidinelli

rallyfontMy friend Dan Switzer sent me a link to a Rally font that gives you common symbols and stage signals for rally. Many of the icons are suitable for other forms of motorsports as well. It's available as a free download so grab a copy and start making some flyers!

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Topics: Misc

Thanks MiDiv!

Date

June 11, 2013 by Brian Ghidinelli

SCCA MiDiv Convention 2009MotorsportReg.com sponsored the 2009 SCCA MiDiv Convention in Kansas City, MO this past weekend. I had the opportunity to schmooze with some of our existing customers and meet new people from the 14 regions of MiDiv. We handled online registration for the event and I gave two presentations titled "Online Registration 2.0", our take on the emerging opportunities and responsibilities around online registration. Both were well attended and I received great questions from Club Racing, PDX, Rally and Solo chairs.

Thanks to Donna Hill, the event chairperson, for her hospitality and help in getting us involved in the event. It was our third SCCA event of 2009 and every bit as great as the previous two. She doubled as an excellent emcee for the awards banquet on Saturday night!
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Topics: Travel

Monterey Bay Porsche Club Schedules Events around Historic Automobile Races

Date

August 14, 2013 by Brian Ghidinelli

Monterey, CA, Feb 25, 2009 – The Porsche Club of America - Monterey Bay Region (MBR) is organizing the Porsche Corral parking and other club activities surrounding the Monterey Historic Automobile Races at Mazda Raceway Laguna Seca, August 14-16, 2009. Porsche is the featured marque at the Historic races. MBR is organizing the following events to occur during the week leading up to the Historic Races:

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Time Trial Vehicle Classification Registration

Date

June 11, 2013 by Brian Ghidinelli

Triangle Z Club Time Trial Vehicle Profile EventGet a load of this one: Stacy King from Triangle Z Club and Asphalt Ventures put together a beginning-of-year vehicle profile questionnaire for his Time Trial program. He can export all this data from his event into a spreadsheet and then perform whatever calculations are necessary to properly class the cars. This is a great example of someone taking our tools and doing awesome things with them that we never imagined.

(If the image is small when you click the link, click it to make it full-size. Some browsers scale it to fit which will make it unreadable)
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Topics: Features

2009 SCCA National Convention

Date

June 11, 2013 by Brian Ghidinelli

Just a reminder - we'll be at the SCCA National Convention Feb 19th-21st in Las Vegas. If you're at the convention, stop by our booth and say hi! We'll be giving demonstrations of our latest features and showing why organizations continue to upgrade from their existing systems to MotorsportReg.com. Our customer count now includes 150 organizations and 24 SCCA regions!

See you there!
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Topics: Travel

Capable tech support is top desired attribute

Date

June 11, 2013 by Brian Ghidinelli

InformationWeek.com chart showing top requested qualities in technology vendorsI found this article at InformationWeek.com interesting:

The #1 desired quality of a "most-trusted technology vendor" is capable tech support


There is a neat sidebar describing how winemaker Gallo evaluates vendors. They use a 12-point review process; half of which rates the company and half the product or service. The innovative part is where they also ask the vendor to rate themselves on the same criteria and then look for wide variances in the scores to identify perception gaps for closer analysis. Check it out for yourself.
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Requiring payment reduces cancellations

Date

June 11, 2013 by Brian Ghidinelli

StatisticsA quick update from our secret number-crunching laboratory:


Events that don't require payment at time of registration have 50% more cancellations than those that do.


Yikes - cancellations are the bane of every registrar and club! Often they come at the last minute. And if you're left without any financial collateral, you could be the one holding the bag. With skin in the game, attendees who register and pay for events are much more likely to fulfill their obligations.

With our new deferred payment processing feature, there's no reason not to collect payment details at time of registration. The card won't be charged until you, as the organizer, say the registration is final and should be fulfilled. That can be immediately after you preview the order or much later like after the event takes place (SCCA regions take note how this jives with your "don't turn a wheel..." policy).
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