Back in December we released the first cut of our Google Analytics Integration which allows customers to enter their GA identifier in MotorsportReg.com and start picking up analytics on their registration funnels.
We pushed an update yesterday that now adds payment and confirmation screen tracking to the list of pages supported by our system. You can now track the following pages:
- Private landing page (e.g., http://YourOrg.MotorsportReg.com)
- Profile Add (add organization to profile)
- Order form
- Payment Entry
- Attendee list
We would love to hear any insights gleaned from integrating the MSR analytics with your own website and marketing techniques. We're especially curious to see how you're using email or social media to drive traffic and, ultimately, registrations.