Targeting press releases to potential enthusiasts

Date

June 11, 2013 by Brian Ghidinelli

Formula RallyX Image - picture by Mike MalsedThe dirt-loving guys over at Formula Rally-X are waging something of an uphill battle: convincing Americans to give Rallycross in the Southwesternish United States. It's not that Rallycross isn't fun, it's that not everyone knows it exists nor that they can get off the sidelines and join in the action.

That's why this press release at Off-Road.com is a genius marketing maneuver: expose your oh-boy-this-is-so-much-fun event format to people who already like taking their vehicles off road and getting dirty. Think about your program: where might you find like-minded folks who aren't aware your program exists and that they can get involved?


Topics: Marketing

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