August 14, 2013 by Brian Ghidinelli

No, it's not really a word, but it's something you should be doing. Most of us are way too busy with jobs, life and trying to have fun with our hobby/passion/pursuit to think long-term. This is natural. But every once in awhile, you see someone else stepping up their game and you think, "huh."

Those people are BMW CCA Puget Sound Chapter in Washington.

First, their website is excellent. We already talked about that on our Facebook page (you're a fan, right?) Second, they are thinking long term about how to not just survive, but to thrive as the landscape changes around them. Behold:

  1. BMW CCA PSR 2020 Strategic Vision Report Phase 1
  2. BMW CCA PSR 2020 Strategic Vision Report Phase 2

Research and advice performed by two graduate students, this is the long-term thinking that separates the winners from the losers. You don't have to do it all overnight, but you better be taking one small step at a time. If you're not moving forward, you're moving backwards relative to your competition.

Think about the competitive landscape in amateur club racing 20 years ago. SCCA was the game in town. You want a license? You want to get on track? You want to race? The SCCA was pretty much your only option that wasn't a Skip Barber or Jim Russell Racing School.

What's happening today? They are facing competition from dozens of groups including large-scale players like NASA and local organizations who run more casual or alternative race formats. On the far end of the spectrum, everyone is getting poached by completely new (and perhaps insane) options like the 24 Hours of Lemons and Chump Car.

You can't take the Puget Sound report and apply it to your club unless you're Puget Sound. But you could definitely give it a quick read and think about how it applies to your organization and what you can be doing to move your strategic ball down field just a couple of steps.

Oh, and they made this diddy to promote their track days. Jealous yet?

Baby steps. Before you know it, it'll be 2032.

Topics: Customers, Marketing

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