Announcing Tire Rack Street Survival® Partnership


June 11, 2013 by Brian Ghidinelli

Hot off the PRWeb wire, you can read the big news today: is now the official registration service of the Tire Rack Street Survival program! This means a great deal to me personally; I have instructed at many Car Control Clinics with my local BMW CCA chapter which is where the idea for Street Survival originated. To see the improvement in skills and confidence of drivers with whom I share the roads on a daily basis is a real reward. Looking back on the kind of driver I was as a teen, I know how important this program is and we're thrilled to be supporters. On to the official announcement... Teams with Tire Rack Street Survival® to Reduce 5,000 Annual Teen Driving Deaths with Streamlined Online Event Registration

Los Gatos, CA - October 19, 2010 – Partnering to teach teens the skills they need to stay alive behind the wheel, now powers Tire Rack Street Survival® online registration. The community-run schools teach local students to better control their vehicles through hands-on experiences in real-world driving situations. As the largest event registration and management service for automotive events, delivers greater capabilities and cost savings over the previous in-house system.

"Few people realize driving is one of the most dangerous things they do on a daily basis," said Bill Wade, National Program Manager, Tire Rack Street Survival. "A car traveling at just four miles per hour has more energy than a bullet. That’s a lot of responsibility. helps the local heroes who host our program to reach more students and it costs us less. This enables a small band of dedicated people to concentrate on teaching teens how to be safer on the road."

" helps the local heroes who host Tire Rack Street Survival schools reach more students and it costs us less."
Distributed as web-based software, gives event organizers complete control over a single event or an entire season with tools to promote, register and track participants. Recent social media support for Facebook and Twitter helps organizers reach more potential attendees ensuring successful sold out events.

"As a volunteer driving instructor myself, I have been an advocate for continued driver education and a long time supporter of the Tire Rack Street Survival program," said founder Brian Ghidinelli. "Knowing we deliver on making it easier and more fun to organize events for such an important cause is great, but the real benefit is that even more teens will learn these critical driving skills thanks to reduced costs and support from our customer service team."

About makes event management fun again with nothing to install and simple, pay-as-you-go pricing. Organizers from major motorsport corporations and non-profit enthusiast groups use the platform to manage driving and social events across North America. Customers include Sports Car Club of America (SCCA) Pro Racing, Miller Motorsports Park, BMW Car Club of America (BMW CCA), Porsche Club of America, Audi Club North America and Ferrari Club of America.

About Tire Rack Street Survival
Tire Rack Street Survival classes are conducted by local member volunteers from regional chapters of the BMW CCA, the SCCA and other car clubs. Students, driving their own vehicles, are supervised at all times by experienced, knowledgeable driving coaches. In 2009, 79 communities signed up to benefit 1,899 students and 90 schools are planned for 2010. Community leaders or concerned parents interested in requesting a Tire Rack Street Survival school for their community can visit

For more information or to schedule an interview with Brian Ghidinelli or Bill Wade, please visit Pukka Software, call Ann Maycock at 415.462.5603 or email us.

Topics: Customers

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