Clever Postcard Marketing

Date

March 25, 2014 by Jennifer Ghidinelli

It's true that these days most organizations concentration their marketing online via social media, email, forums and websites.  But that doesn't mean that print marketing is dead.  This week we received a flyer in the mail from the Chicago Region SCCA that really caught my attention.

SCCA_Chicago_Front

SCCA_Chicago_Back

 Great right?  Here's a few things I really love about this flyer:

  • The bus graphic- Images are key! People prefer consuming visual content and putting a giant bus on the front of this flyer is a great way to grab attention.  Plus it's relevant and fits nicely with the "Are You On Board?" slogan.
  • The faux event ticket- Season pass to fun and excitement!  It clearly states that it's not actually an event ticket, but what a fun way to present the 2014 season races.  And yes that's a shout-out to MotorsportReg.com underneath the bar code where you can "reserve your seat".  ALWAYS include the link to your event registration.
  • Bold colors- The colors of the post-it notes on the back is what actually got me to pull this flyer out of our junk mail.  Perfect use of color without over doing it.  (BTW- those white lines through the post-its are from the Post Office and are not part of the design of the flyer.)
  • Cork board reminders- The whole idea of the back of the flyer is that it's your personal cork board filled with reminders for the year.  The post-it notes look 3-D, the note at the top right has the jagged edge from where you just ripped it out of your notebook and there are push pins on each one.  So creative.  Love, love, love!
  • Clear, concise information- On both the front and back of the flyer the information about the races is short and sweet- name, track, date.  Too much information dilutes your message.
  • Making it personal-  Just above the post-it notes is the phrase "New year's resolution- win the following races:"  You're more likely to engage someone when you make your message personal.

Clearly I'm a huge fan of the effort the team from Chicago Region SCCA put into this flyer.  It's attention-grabbing, it clearly conveys their message and it's just so clever.  It goes to show that you shouldn't give up entirely on traditional forms of advertising.  Kudos!

If you're ready to get on board with Chicago SCCA club racing, you can find their events on our calendar by searching Chicago SCCA.

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