HPDE Insurance Program Update


June 11, 2013 by Brian Ghidinelli

Over the past 18 months, the HPDE Insurance Program has become a big hit with the HPDE enthusiast community. With over 3,000 policies sold, it is clear that enthusiasts want affordable coverage while they are participating in HPDE events and the HPDE Insurance Program meets that need.

The HPDE Insurance Program offers affordable, single-event coverage to enthusiasts participating in structured driving events. These policies are only offered to "approved" driving events, and the program is endorsed by both BMW CCA and PCA. If you aren't sure if your events are approved, contact Lockton Affinity (the program administrator) to take the necessary steps to get approved.

This program was formed by Ryan Staub at Lockton Affinity with our assistance here at MotorsportReg; this truly is a program designed by enthusiasts for enthusiasts. Throughout the design, both the individual enthusiast's and the event organizer's needs were considered. From a participant's perspective, the single-event structure is very appealing to the driver that participates in less than 6 events per year. The ability to add a second covered driver at no additional charge, the "stated value" policy with the option to cover modifications, and the ease of purchasing coverage online in just a few minutes are all very appealing. As an HPDE instructor, I take comfort in knowing that the policy covers me if I'm asked to drive their car too.

Approval from the HPDE Insurance Program lends credibility to the safety and structure of an event organizer's driving events. This can be used as a great marketing tool to separate your program from non-instructed, loosely-run track days. Event organizers that include information about this insurance program in their event pre-registration materials consistently report increased attendance in their events. For the driver that is on the fence about attending an event, knowing that they can obtain affordable single-event insurance for the event can often help to nudge them over the fence.

Visit http://hpdeinsuranceprogram.com and click the "Apply Online" link to confirm if your upcoming event is listed. If not, contact Lockton at hpdeins@locktonaffinity.com to get your event added. In a time where many event organizers struggle to gain the necessary registrations to put on a profitable event, this is a free tool that benefits your participants and can help encourage participation.

Topics: Customers, Misc

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