Organize awesome events.Our all-in-one event management software keeps organizers sane & attendees happy.

Since its introduction 17 years ago, MotorsportReg.com has become the go-to place for both motorsport event organizers and participants — including racing, track days, autocross, karting, and more. Over 1 million people visit our site to find events each year – YOUR events. We aim to grow upon that number significantly in 2021 and beyond, connecting automotive and motorsport enthusiasts across North America with over 7000 events listed on the platform annually.

Over the last six months, we’ve been on a mission to reduce the steps and complexity that it takes to set your events live. In December we released enhancements to event cloning and Entry Packages to reduce the number of items you add to your forms. 

Last quarter we announced that we would be converting our paid White Label Website add-on to a free feature. The White Label Website keeps your name and logo front and center through the entire registration process–from first click to the registration confirmation.

Premium plan customers can sign in now and setup their own White Label Website.

Last week, we told you how we’re focused on setting up events faster with fewer opportunities for error. We delivered part of our fast goal with Supercharged Event Cloning. Today we’re releasing a simpler way to collect entry details including vehicle, class, run group and number.

More than 6,900 events are created annually on MotorsportReg.com. Even our most experienced event organizers, who love how our form builder can be customized to their specific needs, asked us to make it easier to get right on the first try.

Great news - we are converting our paid White Label Website add-on to a free feature on our Premium plan! 

As we roll out the update, clubs, racetracks and sanctioning bodies can choose a custom URL and upload a logo to enable a complete White Label Website. From first click, to registration form, to payment and confirmation screens, the branded site keeps the organization name and logo at the top throughout the customer experience when buying a membership, applying for a license or registering for an event. 

We've all been there – walking around the paddock and you hear the faint sound of a voice reverberating over the PA system. Just as you hear the first few words, someone fires up an engine erasing any chance you had at hearing that important announcement. 

Or even worse, as an event organizer, you are trying to inform people about a schedule change or invite people to stay for the evening social and nobody can hear you.

Today we're announcing one of our most requested features – the ability to send text messages directly to your attendees mobile phones.

If you need a fast, reliable way to reach your participants, SMS is it. Dynmark reports that 90% of text messages are read within 3 minutes of receipt. You'll be surprised how easy it is to send a message to some or all of your attendees. Simply select the people you want to reach and select "Send text message."

You can also send messages just like you do today with Email Blaster.

Sending text messages to your attendees is not limited to event-day messages. You can also use text messages to send out important details before or after an event like a special discount offer to drive more registrations, last-minute schedule changes, or when registration opens for your next event.

Availability

This feature will roll out in the coming weeks. Our team is wrapping up the development and testing.

Pricing

Text Message Blaster is a premium add-on. You'll buy a starter package which gives you a unique phone number for your organization, the ability to send messages, and 3,000 message credits to get you started for 12 months. No monthly recurring fees.

Need more than 3,000 messages for the year? You can buy more message credits to use anytime in the year. 

The MotorsportReg product team has spent the last few months developing a new look and feel for MotorsportReg. This new design is the foundation for many exciting new improvements coming this winter. Check out the sneak peek below. We hope you’re as excited as we are!

It’s been a busy summer here at MotorsportReg as we continue to work towards some big improvements later this year. In fact, did you see the sneak peek of the new on-site check-in prototype we’re testing? We’re pretty excited about it! We’ll be testing this prototype at a few key events throughout this year.