Should we give it away?

Date

June 11, 2013 by Mark

2006 is really the first year we've been serious about sales and marketing. When I say we, I mean "me", because I'm the person in charge of it. My expertise is primarily in product management and user experience work so the touchy-feely side of sales is difficult for a once-upon-a-time-engineer like myself.

Over the past months, I've been trading emails and phone calls with organizers from around the country. We've been having great traction but the perceived cost of the service has been a deal-breaker for some groups despite the fact that our only service charge is for online payments.

We've seen the most skeptical organizer become a cheerleader after using MotorsportReg.com, but we won't have any cheerleaders until they try it. We need to find a way to get more people into a trial.

So... we're considering giving away a version of our service without online payments for free - or close to it. This would let organizers for next to nothing obtain all of the benefits of electronic pre-registration without incorporating any financial overhead.

We think people will see the benefits of integrated online payment and eventually upgrade.

Would you try our service without online payments for free? What about for some nominal fee like $25?









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