We’re excited to provide you with even more visibility into your marketing performance and help you make data-driven decisions that grow participation at your events. With Conversion Analytics, you can now connect your Google Analytics and Meta pixels directly to MotorsportReg and track key conversion events throughout the registration journey.
With Conversion Analytics, you’ll be able to measure the effectiveness of your email marketing, paid social campaigns, and other traffic sources using real registration data.
Once setup, MotorsportReg automatically tracks key events in the registration flow.
- Event page views
- Registration checkouts started
- Completed registrations
Best of all, checkout and purchase events include the registration value, giving you the data you need to calculate marketing ROI and understand which campaigns generate the most revenue.
To get started, just add your Google Analytics and/or Meta Pixel ID in your MotorsportReg account settings and start collecting data immediately.