If you’ve been around motorsport for a while, you know that a new livery can turn heads. Today, we’re excited to share our own fresh coat of paint. In the coming weeks and months, you'll start to see our refreshed logo, colors, and a cleaner look across our site and communications.

Perhaps even more importantly, you'll start to feel the modern look in our products and experiences. Stay tuned for more exciting news to come.

While the visuals have changed, the heart of MotorsportReg hasn’t. We’re the same team you’ve trusted to help run your events smoothly for years — the same team that knows the thrill of race day and the hustle behind the scenes to make it all happen.

Why the change?

Our old look has served us well, but as we invest in modernizing our product experiences, we needed a brand that could keep up. This refresh sets the stage for what’s next — a foundation for delivering tools that are more intuitive, more seamless, and ready for the future of motorsport events.

Over the years, we’ve grown alongside you — adding features, expanding capabilities, and becoming part of the fabric of how clubs, tracks, and organizations bring people together. This update is just the next lap in that race.

What this means for you

In short: nothing changes about how you use MotorsportReg today. Your events, data, and workflows are exactly where you left them. The difference is, you’ll start to see our new look on our website, in your inbox, and out in the wild.

So when you spot our new logo, you’ll know — it’s still us. Same crew, same dedication, now with a sleeker, faster look to match where we’re headed.

Thanks for being part of the journey. We can’t wait to share what’s coming next.

– The MotorsportReg team