As 2025 winds down, it's time to look ahead to 2026. If you haven't already built your event calendar in MotorsportReg, then now is the time to act!
Posting your season early isn't just a nice-to-have—it's a strategic advantage that can significantly impact your registration numbers, participant experience, and overall event success. Plus, you can enjoy the holiday season knowing you’ve set yourself up for success.
📆 Capture Participants Before Their Calendars Fill Up
Your potential participants are planning their year right now. By listing your season early, you give them the opportunity to block dates, plan travel, budget & coordinate with other participants.
A later listing means competing against already-booked weekends, travel plans, and the dreaded "I would have come if I'd known sooner" scenario.
📧 Get Featured in Our Monthly Email Campaigns
MotorsportReg emails participants twice monthly about events within ~300 miles. Not listed? You're excluded—missing thousands of potential registrants. These automated campaigns only promote events already in the system.
🐓Build Momentum With Early-Bird Incentives
Opening registration early allows you to create a sense of urgency and reward early commitment. Consider offering discounted early-bird registration rates or free extras (lunch, merchandise, garage space upgrades).
The Case for Early Posting
🎯 Early event posting correlates with better outcomes. We recommend opening your event for registration at least 6-8 weeks in advance to ensure wider reach. Events that follow this guideline consistently see stronger registration numbers than those posted with shorter lead times. Open longer? Even better visibility.
Planning early also allows our Premium organizers to leverage your MotorsportReg plan benefits with tools such as Last Minute Track Specials (Open Track & HPDE only) and Instructors Needed requests.
The Bottom Line
📌 Waiting until the last minute doesn't just reduce your potential reach—it actively limits it. Posting your 2026 events now gives you a head start on reaching participants, building registration momentum, improving your planning timeline, and leveraging proven best practices. The data supports what experienced organizers already know: early listing equals better results.
Ready to Get Started?
✉️ Need help setting up your events? Contact our support team - we're here to help you succeed.