Jennifer Ghidinelli

Recent Posts

We reached 1.5 MILLION registrations!

Date

May 24, 2017 by Jennifer Ghidinelli

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Back on April 24th Jonathan Guzzo signed up for an autocross with the Golden Gate Chapter of the BMW CCA and became our 1.5 millionth registration! Very proud moment for all of us here at MotorsportReg and fitting that it came from our very first customer way back in 2002- the Golden Gate Chapter. 

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Topics: News

How to get the most from your R-compound track day tires

Date

March 23, 2017 by Jennifer Ghidinelli

Talk to 5 different people and you'll get 5 different pieces of advice about your track day tires. We'll clear up the confusion in our next webinar- How to get the most out of your R-compound track day tires.

You'll learn how to:

  • properly set and check your pressures and understand what they mean
  • use a pyrometer to get reliable, repeatable data
  • scrub in a new set of tires and what happens if you don't
  • properly fit your track day tires on your car
  • drive your first out lap on cold tires
  • much more! 

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Topics: Webinar

Help grow the motorsport you love

Date

February 22, 2017 by Jennifer Ghidinelli

We know you love motorsport. Do you also care about the health of motorsport? Do you wish more people knew how awesome this sport is? How much fun they would have? How many great people they would meet? Here is your opportunity to be the authority on the motorsport events you love.

Become one of our Calendar Captains, moderate event listings from around the web and grow the sport by helping fellow enthusiasts find nearby events from one comprehensive event calendar.

Our motto is: "nobody should miss an event because they didn't know about it".

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Topics: Organizers

Pole Position- Midwest Cafe Racing Association

Date

October 5, 2016 by Jennifer Ghidinelli

Midwest Cafe Racing Association (MCRA) was one of the first motorcycle clubs to start using MotorsportReg, so what better club to feature for our first motorcycle Pole Position blog! I learned that some things are universal between all motorsport clubs (the accomplishment you feel sharing your passion with a newcomer) and some things have a much more significant impact for motorcycle clubs (weather!).

josh_davis.jpgMCRA runs motorcycle track days and racing events in the Midwest area and caters to every level of rider. They offer inexpensive "Test the Track" sessions to help riders experience the track in a safe and controlled manner while also having fun. And their MCRA Challenge Series is keeping motorcycle racing alive and strong in St. Louis and the Midwest.

Josh Davis has been with the club for about four seasons. He's experienced everything MCRA has to offer. As a customer, he participated in track days, went through the race licensing program, and raced the GT-AM class. He's been on the board of directors for roughly two years (Treasurer) and this season was asked to help coach new riders. He shared with us his passion for his sport and his club.

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Topics: Customers, Pole Position

Find events quicker with our calendar update

Date

June 2, 2016 by Jennifer Ghidinelli

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Last week we rolled out a refresh to our national events calendar making it even easier to find events. We see a lot of emails and social media announcements from organizations telling their attendees to go "register for the event on MotorsportReg" without providing the event-specific link.

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Topics: Updates

How to promote your events in forums

Date

November 1, 2016 by Jennifer Ghidinelli

We all know that good promotion is one of the keys to running successful events. And just having your events listed on the MotorsportReg calendar is a great place to start. But that's not enough if you want to break even, make money, or sell out your event.
 
We've previously blogged about how much time motorsport enthusiasts (and your potential attendees) are spending in forums. It's A LOT! And that's why it's a great place to promote your events. It's a pretty simple process and doesn't take any special skills- just your time. Follow our 5 easy steps below and be on your way to finding some new attendees.
 
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Topics: Marketing

MotorsportReg features you should be using

Date

February 3, 2016 by Jennifer Ghidinelli

As I was prepping our 6 tips to kickstart your season blog a few weeks back I asked our customer success heroes Ann and Katie for a list of the best new (or old) MotorsportReg features that organizers weren't using but should. Since they see tons of events from tons of different kinds of organizations, it didn't take long to come up with the list. So here it is- the features you should be using to take your event registration form to the next level.    

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Topics: Features

Best time to post on social media

Date

January 20, 2016 by Jennifer Ghidinelli

In our last blog we gave you 6 tips to kick start your season and one of them was to plan out your event promotion ahead of time (our free promotion calendar makes this super easy). Last week I took my own advice and scheduled our weekly Facebook posts for the next 4 months.

We're not hugely active on Facebook (we've found it's not the best channel for us, read about changes to their algorithms here) but at a minimum we post a race quote each week and I was wondering if there was any new research out there on the best time to post on social media. So I did a little googling and low and behold came across a very recent infographic on the Ultimate Best Times to Post on Social Media. I changed my posting times based on this info and found an immediate increase in the number of views we were getting. And the first thing I thought was "we've gotta share this with our organizers!"

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Topics: Marketing

6 Tips to Kick Start Your Season

Date

January 2, 2016 by Jennifer Ghidinelli

Happy New Year everyone!

We're hoping 2016 is your best season yet so we're giving you a few tips to prepare your organization for takeoff!rocket_launch.jpg

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Topics: Marketing, Features

Pole Position- SpeedSF's Patrick Chio

Date

December 17, 2015 by Jennifer Ghidinelli

Patrick_Chio.jpgThe San Francisco Bay Area is chock full of motorsport enthusiasts which makes for a large, but competitive market for event organizers. You'll find all of the marque car clubs, the major club racing organizations and quite a few do-it-yourselfers. But Patrick Chio and his team at SpeedSF somehow manage to cut through the noise and run very successful HPDE and Time Trial programs.

Patrick first grabbed our attention with his awesome promotional emails. Great images, a clear, concise message, and simple design really made them stand out. And they're effective- a lot of the run groups sell out and SpeedSF has gone from hosting 4 events when they first started with MotorsportReg in 2013 to hosting 22 events in 2015! I asked Patrick to share the secrets to his success in this uber competitive market.

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Topics: Customers, Pole Position

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