"You have to make a commitment to view [Facebook] as a critical part of your business. Everyone from the CEO to whoever scrubs your floors has to be on board with the fact that these are your customers, and this is how they want to communicate in this day and age. It requires an investment of finances, time, or both. If you treat this as another store, branch, or office in your organization and accept that these are your real customers, your odds of success go up dramatically."
From growing Facebook leads by 4200% comes an interesting case study on raising the impact of a company's Facebook presence to drive actual sales. Replace "business" with "club" and "sales" with "entries" and think about how it applies to your organization.
My favorite part is the emphasis that this is how people want to communicate in this day and age. If you're not talking in those channels, they can't hear you. This is especially true for younger people who are the future lifeblood of every volunteer organization. We're working to make it easier.
Is Facebook or other social media part of your official club strategy?