"What's in it for me?"
In our upcoming online seminar, Dean Case, Mazda Motorsports Communication Officer, will help you answer that question. He'll give you the inside scoop on how to use the media to provide value to your partners (AKA sponsors) in his presentation- Winning Off the Track.
- The role of the media (it is not their job to make you famous)
- The difference between a press release and a sponsor update
- How to develop a plan to become the local hero
- The need for follow-up and why it matters
- The value of social media
- Details that make the difference
- Wednesday, July 30th
- Two times-9 am PST/ 12 noon EST and 1:30 pm PST/ 4:30 pm EST
- 60 minutes including 30 minutes of Q&A
- Hosted by Dean Case and Brian Ghidinelli
- Space is limited!