Remember when clubs used to publicize telephone hotlines as a way of keeping members informed? Dial it up and get a voice recording of the latest news. Wondering if that event was still on due to weather? Call up the hotline and hear a short recording left by the event registrar before heading out. Web and email all but replaced hotlines, but let's not throw away the phone just yet. There's a way you can have your hotline without giving up your privacy or sanity.
In our last blog we gave you 6 tips to kick start your season and one of them was to plan out your event promotion ahead of time (our free promotion calendar makes this super easy). Last week I took my own advice and scheduled our weekly Facebook posts for the next 4 months.
We're not hugely active on Facebook (we've found it's not the best channel for us, read about changes to their algorithms here) but at a minimum we post a race quote each week and I was wondering if there was any new research out there on the best time to post on social media. So I did a little googling and low and behold came across a very recent infographic on the Ultimate Best Times to Post on Social Media. I changed my posting times based on this info and found an immediate increase in the number of views we were getting. And the first thing I thought was "we've gotta share this with our organizers!"
Happy New Year everyone!
We're hoping 2016 is your best season yet so we're giving you a few tips to prepare your organization for takeoff!
A few weeks ago I worked with one of our new customers, East10Drift, who was looking for some quick and easy promotion ideas. His event was right around the corner and he needed some more registrations. If you're a MotorsportReg customer, we do lots of promotion on your behalf. But that's never going to be enough. The ideas I shared with East10Drift aren't ground breaking and aren't going to flood your events with new attendees- but they're simple, most of the time free, and easily overlooked.
Editor's Note: This is a guest post by Viet-Tam Luu, former Director of the San Francisco Region SCCA. While these are Tam's views on his experience, we don't think it's unique to the SCCA nor women nor road racing. Is the motorsport subculture sufficiently inclusive to stay relevant and healthy? What do you think? Share this with your fellow club members and reflect on what you are doing to engage your next 100, 1,000 or 10,000 members.
Choose three words that would best describe road racing in North America? Allow me; I won’t mince any words here: old, white, male.
It’s not a condemnation of a specific organization or its membership, and it’s not universally true, but any random sampling of the active members in our sport would bear me out.
At the end of a six-year run serving on the Board with San Francisco Region SCCA, I look back and reflect on our particular successes and failings. As a Director, one of my personal goals has been to attract new members to the club. Our stagnant membership numbers show that with regards to that task, achievements are still far outnumbered by unfulfilled and unaddressed opportunities. Like a racer still chasing that elusive pole position, the challenges ahead of us still loom, ever slightly beyond our reach. How do we move forward as an organization? What should the club of the future look like, and how do we get there?
Like every other organization, our clubs do not operate in a vacuum. The social climate in which we live is changing, and it behooves us to understand and adapt.
Promotion is one of the most important parts of running a successful motorsport event. But it's also an area that organizations struggle with the most. And it's the reason why WE spend a lot of time and effort promoting YOUR events. Below are 6 ways we spread the word and help you fill your events.
Many people in our community got their first glimpse into motorsports with their parents and an old car. Some had a muscle car growing up and others still keep a "fun" car in their garage to play with when they're not at the track. July 11th is a chance to show your pride for these old vehicles on Collector Car Appreciation Day.
The SEMA Action Network has created a day to celebrate these special cars for those who carve out precious resources and time to express their individuality through these machines: old or new; stock or modified; domestic or foreign. By taking over the streets to showcase the hobby’s diversity in a unified way, many more will be inspired to share our four-wheeled passion.
I instructed recently for a new program organized by the Golden Gate Chapter of the BMW CCA. For those keeping notes, GGC was the club for whom I built the original prototype of MSR back in 2002.
GGC has a successful ladder system that moves participants from low-cost, low-commitment entry-level activities like car control clinics to higher-cost and higher-commitment events like autocross and HPDEs. The challenge they have faced is keeping advanced drivers in their program. Some go on to club racing, some become instructors, but others simply get lost in the vast wilderness that is "open track days".
If you're brainstorming solutions to this problem, you might throw out ideas like more track time, better instructors, or more liberal passing, to help retain those experienced students. Those might work but lots of groups do that. GGC tried something totally different. They purchased 7 GPS-based data acquisition units and invited 7 instructors with racing and data acquisition experience (who could translate the squiggly lines into meaningful instruction) to create a personalized "Advanced+" offering. An increased entry fee bought the use of the data system, one-on-one coaching and double the track time to apply and learn from the intensive instruction.
A good old fashioned approach to influencing behavior- buy it!
I’m pretty sure any one of us could fill our events in a heartbeat if we gave away stacks of cash. But if you had stacks of cash, you probably wouldn't be reading a blog about how to bribe people into coming to your events.
So we need to be more creative. What you give away needs to be interesting or valuable to the recipient, not necessarily of high value to you. Let me give you an example of a promotion a club racing organization ran to attract both new people and inactive members to come out to their events.