Google Analytics Integration


October 31, 2013 by Brian Ghidinelli

Google Analytics tracks your motorsport event registration marketing efforts

For those nerdy number crunchers out there on our Premium Plan, we have an early Christmas present for you: Google Analytics Integration. You can hurry to your Account Options screen and input your Google Analytics Property ID (looks like UA-XXXXXX-Y). Once saved, we'll immediately start using it to record visitor statistics on the following pages:

  • Private landing page (e.g.,
  • Advertisement
  • Requirements
  • Order form
  • Attendee list
  • Profile Add (add organization to profile)
  • Results

If you use an email service provider who supports Google tracking parameters or you build your own links, you can track how many people click a given link and from what source. This opens up endless opportunities for measuring your efforts and dipping your toe into the water with A/B testing.

Analytics can visually display where your attendees are coming from

At this time we can not include your tracking code on the receipt/confirmation pages because those screens may feature more than one event from multiple organizations. But there's plenty of other data for you to analyze!

If you aren't yet a Google Analytics user, we strongly recommend you head over and open an account. It takes only a couple of minutes of cutting and pasting a few lines of text to get your website started and you on your way to a more productive, informed season!

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